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The Leanplum Blog

Everything you need to know to engage your mobile app
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Personalizing Player Touchpoints for 5x Better Results

Personalizing Player Touchpoints for 5x Better Results Game developers strive to give players a memorable experience and, at the same time, need to monetize to bring in revenue....
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How to Scale LiveOps Events

Proven Ways to Simplify and Scale LiveOps Events There’s no doubt that competition in the mobile gaming space is fierce. With the plethora of options available to users, the imp...
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Top 5 In-App Messages for Mobile Game Monetization

The mobile gaming space is on the rise: Mobile games constitute about 21% of all Android app downloads and 25% of all iOS app downloads Growth will continue to increase – ...
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Leaning into Customer Retention through Behavioral Segmentation

I have the good fortune of working with many of the world’s largest and most successful gaming studios. And in the time since the webinar I did with Jayne Peressini, I have been...
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The Top 3 Examples of Successful Subscription Apps (and Why!)

The Top 3 Examples of Successful Subscription Apps (and Why!) By Jeremi Orlowski, Yodel Mobile   Subscription models are on the rise amongst mobile apps. This reflects a gr...