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The Leanplum Blog

Everything you need to know to engage your mobile app
customers and stay on top of industry statistics.

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Blog Post

Best Practices: Running LiveOps Events on a Shoestring Budget

You want your players to keep returning to your gaming app. Here are tips on running your liveops events so they increase engagement and retention.
Blog Post

Preparing for Your LiveOps Event

Are your players excited about your in-game events? They will be if you follow the 4 principles of staging effective liveops events.
Photo of a player on a mobile game.
Blog Post

The Three Building Blocks of LiveOps Events

LiveOps — short for live operations — has been described as “games-as-a-service.” This is because of the way it creates a loyal community around a mobile game via promotions and...
Blog Post

Mobile Gaming 2021: How to Increase Player Engagement and Revenue

There’s no denying that the mobile gaming market has been booming at an astonishing rate. Not only is there a very low barrier to entry to play mobile games, but the isolation b...
Blog Post

$105M Series D, focused on building #1 Retention Cloud

Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Blog Post

CleverTap Welcomes Leanplum

Today is a big day at CleverTap. Arguably the most significant step in our journey towards delivering unprecedented value and unlocking substantial competitive advantage for our...