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The Leanplum Blog

Everything you need to know to engage your mobile app
customers and stay on top of industry statistics.

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Blog Post

Keeping Your App Relevant in 2022

Create meaningful experiences that cultivate customer loyalty and retention in 2022. In today’s app world that’s flush with options, getting users to download or sign up for you...
Blog Post

How Well Do You Know Your Mobile App Customers?

Understanding your buyers for personalized experiences that get results Today’s consumers are increasingly turning to mobile apps to fulfill various everyday needs.  With the ma...
Blog Post

A New Mobile App Economy for 2022

A New Mobile App Economy for 2022 Notable 2021 Trends and Impacts Modern smartphones have evolved at an exponential rate. With faster connection speeds, larger screens, sharper ...
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Mobile Engagement Is More Than Just Messaging 

All of us are customers.  As such, we can all relate to the never-ending flood of incoming messages — whether through email, social media, text, or messaging apps.  It can be ov...
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Company Culture: From Words to Everyday Action

All over our websites, social media, and across the digital world – are the words we use to paint a picture of our business.  These elements of our culture and the core va...
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How to Optimize the Performance of Health & Fitness Apps Through a Lifecycle Marketing Approach

How to Optimize the Performance of Health & Fitness Apps Through a Lifecycle Marketing Approach When developing winning app marketing strategies—whether it’s a health and fi...