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The Leanplum Blog

Everything you need to know to engage your mobile app
customers and stay on top of industry statistics.

Content Library
Blog Post

How to Build a CRM Strategy Around Personalized Journeys

How to Build a CRM Strategy Around Personalized Journeys As no single person is exactly like any other, the most memorable apps find ways to deliver experiences that are as uniq...
Blog Post

Leanplum Ranked #1 in Delivering Results

Leanplum Ranked #1 in Delivering Results The proof is in the numbers.  With G2’s Winter Reports release, Leanplum is thrilled to be ranked as a leader in various categories and ...
Blog Post

Beyond Batch and Blast: Maximize Revenue and Retention Through User Behavior and Segmentation

Beyond Batch and Blast: Maximize Revenue and Retention Through User Behavior and Segmentation Personalization has long been a hot topic in the app world, especially given its si...
Blog Post

5 Best Practices for Boosting Subscription App Monetization 

5 Best Practices for Boosting Subscription App Monetization  You’ve built a fantastic app that delivers tremendous value to your users (yay!).  But, to stay afloat in the subscr...
Blog Post

The Impact of Personalization Within App Experiences

7x Your Conversions with Personalized App Experiences Given the number of interactions we have on our phones every day, to become a customer’s go-to app, mobile subscription bus...
Blog Post

The Power of Collaboration Between Product and Marketing

The Power of Collaboration Between Product and Marketing While Product and Marketing are different teams with different responsibilities, the goals that they’re working toward a...