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The Leanplum Blog

Everything you need to know to engage your mobile app
customers and stay on top of industry statistics.

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Blog Post

A Guide to the Different Types of Mobile Messages

Tools like Leanplum manage your mobile messaging while enabling A/B testing, content optimization, and data analysis. Craft your best mobile message today.
Blog Post

Live Game Management & Leanplum

A unified approach to defining player segments, enabling in-game offers and messaging For many gaming organizations, LiveOps is the primary source of player monetization. Whethe...
Blog Post

Leanplum at Work — A Day in the Life

Leanplum is proud to have a global workforce of highly talented and dedicated people, all driving towards our collective goal of a customer-first approach. As part of an ongoing...
Blog Post

From Batch and Blast to Personalization at Scale — Accelerating Mobile Revenue

In a recent webinar at App Promotion Summit, London, Brooke Fergusen, senior customer success manager at Leanplum and Becky Percival, head of CRM at Popsa discussed the evolutio...
Blog Post

Leanplum at Work — A Day in the Life

Leanplum is proud to have a global workforce of highly talented and dedicated people, all driving towards our collective goal of a customer-first approach. As part of an ongoing...
Blog Post

Your Guide to The Retention Rate Formula

Loyal customers are key to the success of any business. Growing brands rely on the support of their existing customers not just for repeat sales, but also for those highly profi...