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The Leanplum Blog

Everything you need to know to engage your mobile app
customers and stay on top of industry statistics.

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Blog Post

Company Culture: From Words to Everyday Action

All over our websites, social media, and across the digital world – are the words we use to paint a picture of our business.  These elements of our culture and the core va...
Blog Post

How to Optimize the Performance of Health & Fitness Apps Through a Lifecycle Marketing Approach

How to Optimize the Performance of Health & Fitness Apps Through a Lifecycle Marketing Approach When developing winning app marketing strategies—whether it’s a health and fi...
Blog Post

Using Variables to Deliver More Value To Players Via Live Services

Using Variables to Deliver More Value To Players Via Live Services Today’s mobile game players expect an exciting experience personalized to their needs and behavior.  They want...
Blog Post

Four Ways to Measure and Analyze Revenue Impact for Improved Game KPI’s

Four Ways to Measure and Analyze Revenue Impact for Improved Game KPI’s As technology makes campaign and engagement data more accessible than ever, the benefits of testing, meas...
Blog Post

How to Build a CRM Strategy Around Personalized Journeys

How to Build a CRM Strategy Around Personalized Journeys As no single person is exactly like any other, the most memorable apps find ways to deliver experiences that are as uniq...
Blog Post

Leanplum Ranked #1 in Delivering Results

Leanplum Ranked #1 in Delivering Results The proof is in the numbers.  With G2’s Winter Reports release, Leanplum is thrilled to be ranked as a leader in various categories and ...
Blog Post

Beyond Batch and Blast: Maximize Revenue and Retention Through User Behavior and Segmentation

Beyond Batch and Blast: Maximize Revenue and Retention Through User Behavior and Segmentation Personalization has long been a hot topic in the app world, especially given its si...