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Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Breaking Down Silos for More Impactful Results
In mobile engagement, campaigns and messaging need to align with the customers’ need for consistency. A good in-app experience joins the messages they see and with experi...
How to Maximize Operational Efficiency Through Automation
Today’s app businesses have their work cut out for them. Besides the growing number of options for customers, apps also have to cope with increasing expectations. Users expect ...
Keeping Your App Relevant in 2022
Create meaningful experiences that cultivate customer loyalty and retention in 2022. In today’s app world that’s flush with options, getting users to download or sign up for you...
How Well Do You Know Your Mobile App Customers?
Understanding your buyers for personalized experiences that get results Today’s consumers are increasingly turning to mobile apps to fulfill various everyday needs. With the ma...
Company Culture: From Words to Everyday Action
All over our websites, social media, and across the digital world – are the words we use to paint a picture of our business. These elements of our culture and the core va...
Using Variables to Deliver More Value To Players Via Live Services
Using Variables to Deliver More Value To Players Via Live Services Today’s mobile game players expect an exciting experience personalized to their needs and behavior. They want...
Four Ways to Measure and Analyze Revenue Impact for Improved Game KPI’s
Four Ways to Measure and Analyze Revenue Impact for Improved Game KPI’s As technology makes campaign and engagement data more accessible than ever, the benefits of testing, meas...
Leanplum Ranked #1 in Delivering Results
Leanplum Ranked #1 in Delivering Results The proof is in the numbers. With G2’s Winter Reports release, Leanplum is thrilled to be ranked as a leader in various categories and ...
5 Best Practices for Boosting Subscription App Monetization
5 Best Practices for Boosting Subscription App Monetization You’ve built a fantastic app that delivers tremendous value to your users (yay!). But, to stay afloat in the subscr...
Competing in an Always-on Mobile World: How to Avoid the Dreaded Uninstall
Today’s advanced technology enables us to have an entire world at our fingertips. A constant companion for most people, our mobile phones are always by our side, and we’re incr...
Engaging Mobile On-Demand Customers Through Personalization
Mobile eCommerce and on-demand businesses today have a tough hurdle to overcome: stiff competition from other companies and staying top-of-mind for customers who are inundated w...
Peek Inside the Leanplum Platform With Our Product Tour
Transparency in the app industry can be tough to find and even harder to achieve. To lead the way in restoring and setting a new standard for openness in our industry, we’re ex...
Personalizing Player Touchpoints for 5x Better Results
Personalizing Player Touchpoints for 5x Better Results Game developers strive to give players a memorable experience and, at the same time, need to monetize to bring in revenue....
How to Scale LiveOps Events
Proven Ways to Simplify and Scale LiveOps Events There’s no doubt that competition in the mobile gaming space is fierce. With the plethora of options available to users, the imp...
Top 5 In-App Messages for Mobile Game Monetization
The mobile gaming space is on the rise: Mobile games constitute about 21% of all Android app downloads and 25% of all iOS app downloads Growth will continue to increase – ...
Live Game Management & Leanplum
A unified approach to defining player segments, enabling in-game offers and messaging For many gaming organizations, LiveOps is the primary source of player monetization. Whethe...
Successful Customer Engagement in Times of COVID-19
Since the beginning of COVID-19, a significant change in consumer behavior took place worldwide which forced brands to reassess their marketing strategies and business models. T...
How to Increase Multi-Channel App Engagement During COVID-19
Nick Pataky, Group Product Manager, Leanplum App Promotion Summit, June 24, 2020 Watch the on-demand webinar here In the past few months, COVID-19 has turned the world on its he...
The California Consumer Privacy Act (CCPA) enters enforcement phase
CCPA grants California residents data privacy rights and control to their personal information, similar to the rights that the General Data Protection Regulation (GDPR) first es...
COVID-19 aftermath – Insights from Lifestyle apps
The impact of COVID-19 has been tremendous and we will probably continue experiencing the consequences of a worldwide pandemic going far beyond expected. So how does the COVID-1...
Quarantine or a Digital Leap Into the Future?
This blog is an adaptation of a recent Forbes article by Momchil Kyurkchiev, Leanplum co-founder and Chief Product Officer. Read the full article here The COVID-19 pandemic has ...
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