Delivering personalized engagement first requires gathering useful data for engagement such as user attributes like gender, and behavior such as a purchase which is captured as an event. Whether your data for engagement is spread out across multiple mobile applications and websites or centralized in a Customer Data Platform (CDP), Leanplum’s growing array of Software Development Kits (SDKs) and partner integrations can help you to quickly bring it all together.
Data for engagement such as user attributes and events are organized into individual User Profiles. Leanplum enables you to build and maintain a rich history, investigate user journeys, to inform more personalized engagement strategies.
Create granular campaign audiences from rich user profile attributes and events. Audience Insights automatically predicts campaign reach as you add or remove criteria. Or easily connect to audiences created and maintained outside Leanplum with a growing list of supported technology partners such as CDPs or Analytics Platforms. Of course, Leanplum also supports audience list imports. Once created, connected, or imported, easily find saved Audiences for future use.
Get a demo to see how the Leanplum platform can help mitigate churn, grow followers, or revenue. By using your data to understand your user’s needs, you can improve engagement by orchestrating campaigns across one, two, or more channels.
“We know that a 10% improvement in trial or subscriber retention rates can have a larger impact on business than a 10% conversion lift in new user acquisition funnel. Leanplum has helped us identify and finetune parameters around retention to drive results.”
– Giulia Porter, VP of Marketing, Teltech.co