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Multi-Channel Engagement for Retail Apps

Activate users with personalized multi-channel engagement in realtime. Grow a loyal user base, and increase sales by providing relevant content based on behavioral data and triggering.

Enabling leading Retail and Finance Apps around the world

                 

 

Data Science Report: Unlock 7x Conversions With Behavior-Based Personalization of In-App Experiences and Content

  • In partnership with our Retail and Finance customers, we combed through data from over 10,000 campaigns and billions of messages and events to gather insights on the effects of personalization on engagement
  • Taking users on a Personalization Journey brings a 7x increase in revenue per message
  • Retail apps with the highest customer conversions integrate behavioral segmentation, triggered delivery, and message content personalization
  • When lifecycle marketers and app product developers work in sync, businesses see a massive increase in engagement, conversion, and revenue
  • The most significant levels of growth and monetization stem from using behavioral data from in-app events to personalize app experiences and content in real-time — all made possible through Leanplum’s centralized platform

Leverage user behavior and personalization in targeting the optimal moments to drive engagement and conversion both in and out of your app.

Operational Efficiency in Campaign Orchestration

  • Easily create complex multi-channel Campaigns to cover all aspects of the user journey
  • Reduce your workload by scheduling recurring Campaigns for each week
  • Improve re-engagement by controlling your messaging through Message Caps, Real-time prioritization and Optimal Time delivery, combined with Uninstall tracking
  • Real-time in-app messaging composed without engineering help

Personalizing Messages & Product Experience

  • Up to 6x more conversions by delivering relevant and coordinated triggered campaigns across in-app, app inbox, push notifications, email, and changes in product experience, compared with the standard calendar-driven messages
  • Drive higher retention rates by guiding your users to the “Aha” moments that matter most in creating habitual engagement with your app
  • Easy integration with 3rd party coupon tools to deliver personalised offers to each customer
  • Increase sales by using behavioural information to Send personalized product offers to each users

Unleash the Potential of Advanced Behavioral Targeting and Triggering

  • Get up to 120% increase in conversions with our Behavioral Targeting compared to Demographic Segmentation
  • Utilize the behavior of the users to start Campaigns at the optimal window of opportunity inside or outside of the App
  • Drag & drop audience builder to create powerful behavioral segmentation with aggregations
  • New ideas rolled out without engineering – no more writing SQL to get to the right segment
  • Obtain deep insights as you are building your audiences to understand their composition and prevent mistakes

A/B Test Pricing, Coupons and New Features

  • Easily A/B Test everywhere: across Onboarding, Re-Engagement, Card Abandonment, and Product promotions; so you know what really works and you deliver more revenue – faster
  • Experiment with custom coupon values to define the best ROI for each user and/or segment
  • Test the right content and delivery for each Product Promotion
  • Analyze the downstream impact of tests on hundreds of metrics retroactively and review automatically surfaced most significant changes in KPI, no data scientist needed
  • Execute Product Recommendation offers to the right users based on behaviour and context

Leanplum + You

Leanplum offers an array of powerful tools to support On-demand and Mobility app-first
businesses.

The Leanplum Difference

  • Flexible data import and export options
  • Powerful Recency & Frequency segmentation
  • Fully integrated analytics & A/B testing
  • Top-rated usability

You are doing it wrong if you don’t use personalisation in your App, and Leanplum allows us to do that in conjunction with mass marketing campaigns!

Head of App Marketing, Shop Apotheke

Leanplum’s out-of-the-box, mobile-first solution enables us to understand our customers’ needs better, communicate with them on a more personal level, and drive engagement with the merchants in our digital ecosystem.

Frazer Adnam,
CRM Marketing Director at Afterpay

See Leanplum In Action

Want to see how Leanplum can help you mitigate churn, grow followers, and drive revenue? Schedule a live demo today to get started!