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Creating Human Connections with Leanplum’s Engagement Platform

Leanplum’s engagement platform delivers experiences that are timely, tested, and relevant to the customer — building loyalty that fuels business growth

Helping forward-looking brands meet the
real-time needs of their customers

Leanplum’s leading multichannel customer engagement platform helps forward-looking brands like Zynga and Tesco transform data into an understanding of users’ needs and wants.

It all started in 2012. Leanplum co-founders, Momchil Kyurkchiev and Andrew First were software engineers at Google working on YouTube monetization solutions. Through their work, they had come to an important realization. Since its founding in 2012, Leanplum founders and the entire company have been focused on one goal — helping customers increase engagement with their customers. This is top of mind and evident in everything Leanplum does, every new feature and capability, every new partnership, and every new campaign breathes customer focus. We are a group of smart, hard-working, and dedicated individuals who want to positively change how brands interact with consumers. Since nearly everyone is online, you will find our best-in-class solutions allowing more than 200 global brands to send timely and relevant push notifications, in-app messages, and emails to better serve their customers.

Leanplum empowers our customers and their customers

UP TO
30X
ROI Growth
OVER
150B
Messages Sent
Including
2B
Users

Empowering brands to build connections that matter

From the start, Leanplum knew that the ubiquity of mobile would enable brands to create new and meaningful relationships. With a laser focus on enabling brands to build powerful and lasting relationships, we show up every day and do just that with a strong commitment to our core values.

Move as One Team
Be Open & Receptive
Own It
Act with Humility
Show Gratitude

Meet our leadership

George Garrick

Chairman & CEO

George is the Chairman of the Board and Chief Executive Officer (CEO) at Leanplum, responsible for the strategic direction and growth of the company. Having served in the past as CEO for both IRI and A.C. Neilsen, George has extensive expertise in consumer behavior, advertising effectiveness and media, enterprise data and analytics.

George is the Chairman of the Board and Chief Executive Officer (CEO) at Leanplum, responsible for the strategic direction and growth of the company. Having served in the past as CEO for both IRI and A.C. Nielsen, George has extensive expertise in consumer behavior, advertising effectiveness and media, enterprise data and analytics. Over the past 20 years, he has held numerous CEO roles at e-commerce, data analytics, SaaS, and mobile companies, including Flycast Communications (IPO 1999), Placeware (acquired by Microsoft), Wine.com and Tapjoy. 

Sheri Huston

Chief Administrative and Financial Officer

As Leanplum’s Chief Administrative and Financial Officer, Sheri is responsible for overall operations, including finance, marketing, legal, human resources and sales operations.

As Leanplum’s Chief Administrative and Financial Officer, Sheri is responsible for overall operations, including finance, marketing, legal, human resources and sales operations. She has been a global financial leader across various industries, ranging from multi-nationals to mid-caps including Rockwell Automation, Information Resources, Liqui-Box and Ernst & Young.

Momchil Kyurkchiev

Co-founder & CPO

Momchil is Leanplum’s co-founder and Chief Product Officer (CPO), leading the product vision and roadmap by leveraging his expertise in multi-channel customer engagement platforms.

Momchil is Leanplum’s co-founder and Chief Product Officer (CPO), leading the product vision and roadmap by leveraging his expertise in multi-channel customer engagement platforms. Prior to Leanplum, Momchil was at Google, where he launched multiple quality improvements to YouTube’s ranking algorithms and built some of the core A/B testing infrastructure for featured video ads.

Marc Chabot

Chief Revenue Officer

As Leanplum’s Chief Revenue Officer, Marc is responsible for leading the company’s go-to-market strategy and operations.

Marc is Leanplum’s Chief Revenue Officer responsible for leading the company’s go-to-market strategy and operations. Marc has over 15 years of sales, marketing, product, and client success experience at multinationals and start-ups. Prior to Leanplum, he held numerous leadership positions, including CEO at Reachdesk, VP of global sales at Conductor, and various sales leadership roles at Netsuite, Oracle, and RightNow (acquired by Oracle).

Vassil Popovski

VP of Product Development

Vassil is the Vice President of Product Development at Leanplum, where he leads software development processes and practices to build high-quality products.

Vassil is the Vice President of Product Development at Leanplum, where he leads software development processes and practices to build high-quality products. He came to Leanplum through the acquisition of Connecto.ai where he served as co-founder and CEO and has led teams at both public and privately held companies such as VMware, Sciant/Wizcom and SAP.

Geoffrey Leonard

VP of Sales, North America

As the VP of  Sales for North America, Geoffrey is responsible for the go-to-market strategy and execution in this region.

As the VP of  Sales for North America, Geoffrey is responsible for the go-to-market strategy and execution in this region. He has held sales leadership roles helping startup technology companies scale their business from infancy through acquisition by companies such as Google.

Martijn Janssen

VP of Sales, EMEA

As the VP of Sales for EMEA, Martijn leverages his business development experience to complement his sales responsibilities of getting Leanplum’s products into the hands of customers.

As the VP of Sales for EMEA, Martijn leverages his business development experience to complement his sales responsibilities of getting Leanplum’s products into the hands of customers. Martijn has experience working at both large and small companies including Hewlett-Packard, Optimizely and Backbase. 

Andrew Massad

VP of Partnerships & Corporate Development

Andrew is the VP of Partnerships and Corporate Development at Leanplum, where he leads product integration strategy, agency relationships, and strategic partnerships.

Andrew is the VP of Partnerships and Corporate Development at Leanplum where he leads product integration strategy, agency relationships, and strategic partnerships. He brings over a decade of experience having served in various product marketing and business development leadership positions at IBM, Crimson Hexagon, and Synthesio.

Johannes Scheitel

VP of Customer Success & Services

Johannes uses his technical and business background to lead the global customer success and professional services teams at Leanplum.

Johannes uses his technical and business background to lead the global customer success and professional services teams at Leanplum. He has held numerous customer success and sales engineering leadership roles at startups and established companies, including gigster, kalo, and Linkedin.

Ivailo Ivanov

Director of Product Management

As the Director of Product Management at Leanplum, Ivailo is responsible for building the company’s long-term product roadmap, as well as supporting the Product Management team’s best practices and career growth.

As the Director of Product Management at Leanplum, Ivailo is responsible for building the company’s long-term product roadmap, as well as supporting the Product Management team’s best practices and career growth. He brings more than 17 years of experience in software development and product management, with six years of direct experience working with marketing platforms.

Momchil Nikolov

Senior Manager Information Security & Compliance

Momchil is the Information Security Manager at Leanplum, where he leads the processes for establishment and certification of the Information Security Management System and other initiatives for establishing security related best practices to ensure highly secured products.

Momchil is the Information Security Manager at Leanplum, where he leads the processes for establishment and certification of the Information Security Management System and other initiatives for establishing security related best practices to ensure highly secured products. Prior to joining Leanplum, he served as Information Security Manager at Atos Bulgaria, and has spent much of his career holding various Security leadership roles in leading mobile operators, such as Cosmote, Deutsche Telekom and Telenor.

Conor Tuttle

VP of Business Operations

As the VP of Business Operations, Conor leads go-to-market strategy, operations, analytics, forecasting, and planning worldwide.

As the VP of Business Operations, Conor leads go-to-market strategy, operations, analytics, forecasting, and planning worldwide. He has spent over a decade in Strategy and Operations positions driving growth at companies in various stages, from privately held unicorns and private-equity backed companies to multi-billion dollar public enterprises.

Atanas Valchev

Senior Technical Support Manager

As Leanplum’s Senior Technical Support Manager, Atanas leads a team that solves customers’ technical challenges, advises them on best practices, and ensures that customers are successful in deploying Leanplum.

As Leanplum’s Senior Technical Support Manager, Atanas leads a team that solves customers’ technical challenges, advises them on best practices, and ensures that customers are successful in deploying Leanplum. Atanas has held various technical support roles at Leanplum and has previously worked as technical support engineer at Telerik, a Bulgarian startup.

Hristo Pentchev

Product Development Operations Lead

As a Product Development Operations Lead, Hristo accounts for the coordination of Leanplum’s product development teams and the on-time delivery of high-quality software products. Hristo brings more than 15 years of experience in tech and a diverse background in entrepreneurship and program management.

As a Product Development Operations Lead, Hristo accounts for the coordination of Leanplum’s product development teams and the on-time delivery of high-quality software products. Hristo brings more than 15 years of experience in tech and a diverse background in entrepreneurship and program management. Prior to Leanplum, he was a software engineer at Microsoft, a COO at a high-tech startup incubator in Germany, and a lead organizer of Techstars Startup Weekend.

Lynette Meneses

Global Corporate Controller

As Leanplum’s Global Corporate Controller, Lynette is responsible for FP&A, treasury, accounting, and international finance. She has nearly two decades of experience delivering shareholder value through the creation and implementation of growth and operational strategies in public and private sectors in various industries.

As Leanplum’s Global Corporate Controller, Lynette is responsible for FP&A, treasury, accounting, and international finance. She has nearly two decades of experience delivering shareholder value through the creation and implementation of growth and operational strategies in public and private sectors in various industries. Lynette navigates financial and operational success through financial transformation, process re-engineering, cost optimization, compliance and cross-functional management with excellent organizational and problem-solving capabilities.

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