Creating Human Connections with Leanplum’s Engagement Platform

Leanplum’s engagement platform delivers experiences that are timely, tested, and relevant to the customer — building loyalty that fuels business growth

Helping forward-looking brands meet the
real-time needs of their customers

Leanplum’s leading multi-channel customer engagement platform helps forward-looking brands like Zynga and Tesco transform data into an understanding of users’ needs and wants.

It all started in 2012. Andrew First and Momchil Kyurkchiev were software engineers at Google working on YouTube monetization solutions. Through their work, they had come to an important realization. Since its founding in 2012, Leanplum founders and the entire company have been focused on one goal — helping customers increase engagement with their customers. This is top of mind and evident in everything Leanplum does, every new feature and capability, every new partnership, and every new campaign breathes customer focus. We are a group of smart, hard-working and dedicated individuals who want to positively change how brands interact with consumers. Since nearly everyone is online, you will find our best-in-class solutions allowing more than 200 global brands to send timely and relevant push notifications, in-app messages, and emails to better serve their customers.

Leanplum empowers our customers and their customers

UP TO
30X
ROI Growth
OVER
150B
Messages Sent
Including
2B
Users

Empowering brands to build connections that matter

From the start, Leanplum knew that ubiquity of mobile would enable brands to create new and meaningful relationships. With a laser focus on enabling brands to build powerful and lasting relationships, we show up every day and do just that with a strong commitment to our core values.

Be a Doer
Lead Humbly
Push Innovation
Show Gratitude
Skip Politics

Meet our leadership

George Garrick

Chairman & CEO

George is the Chairman of the Board and Chief Executive Officer (CEO) at Leanplum, responsible for the strategic direction and growth of the company. Having served in the past as CEO for both IRI and A.C. Neilsen, George has extensive expertise in consumer behavior, advertising effectiveness and media, enterprise data and analytics.

George is the Chairman of the Board and Chief Executive Officer (CEO) at Leanplum, responsible for the strategic direction and growth of the company. Having served in the past as CEO for both IRI and A.C. Nielsen, George has extensive expertise in consumer behavior, advertising effectiveness and media, enterprise data and analytics. Over the past 20 years, he has held numerous CEO roles at e-commerce, data analytics, SaaS, and mobile companies, including Flycast Communications (IPO 1999), Placeware (acquired by Microsoft), Wine.com and Tapjoy. 

Sheri Huston

CFO

Sheri is Leanplum’s Chief Financial Officer (CFO), responsible for overall operations, including finance, marketing, legal, human resources and sales operations.

Sheri is Leanplum’s Chief Financial Officer (CFO), responsible for overall operations, including finance, marketing, legal, human resources and sales operations. She has been a global financial leader across various industries, ranging from multi-nationals to mid-caps including Rockwell Automation, Information Resources, Liqui-Box and Ernst & Young.

Momchil Kyurkchiev

Co-founder & CPO

Momchil is Leanplum’s co-founder and Chief Product Officer (CPO), leading the product vision and roadmap by leveraging his expertise in multi-channel customer engagement platforms.

Momchil is Leanplum’s co-founder and Chief Product Officer (CPO), leading the product vision and roadmap by leveraging his expertise in multi-channel customer engagement platforms. Prior to Leanplum, Momchil was at Google, where he launched multiple quality improvements to YouTube’s ranking algorithms and built some of the core A/B testing infrastructure for featured video ads.

Andrew First

Co-founder & Chief Technologist

As the co-founder and Chief Technologist, Andrew is responsible for Leanplum’s technical vision and strategy. Andrew started his career as a software engineer at Google, where he launched new ad formats for Google Search and YouTube generating millions of dollars in additional revenue.

As the co-founder and Chief Technologist, Andrew is responsible for Leanplum’s technical vision and strategy. Andrew started his career as a software engineer at Google, where he launched new ad formats for Google Search and YouTube generating millions of dollars in additional revenue. Andrew is a recipient of the Forbes 30 Under 30 award in 2017. 

Kerri Corley

VP of People

Kerri is Vice President of People at Leanplum, responsible for global human resources, recruitment, workplaces, and IT functions.

Kerri is Vice President of People at Leanplum, responsible for global human resources, recruitment, workplaces, and IT functions. Prior to joining Leanplum, she served as VP, People Experience at Electronic Arts, and has spent much of her career at Johnson & Johnson holding various HR leadership roles.

Vassil Popovski

VP of Product Development

Vassil is the Vice President of Product Development at Leanplum, where he leads software development processes and practices to build high-quality products.

Vassil is the Vice President of Product Development at Leanplum, where he leads software development processes and practices to build high-quality products. He came to Leanplum through the acquisition of Connecto.ai where he served as co-founder and CEO and has led teams at both public and privately held companies such as VMware, Sciant/Wizcom and SAP.

Geoffrey Leonard

Head of Sales - North America

Geoffrey is the Head of Sales for North America, where he leads go-to-market strategy and execution.

Geoffrey is the Head of Sales for North America, where he leads go-to-market strategy and execution. He has held sales leadership roles helping startup technology companies scale their business from infancy through acquisition by companies such as Google.

Martijn Janssen

Head of Sales - EMEA

As the Head of Sales for EMEA, Martijn leverages his business development experience to complement his sales responsibilities of getting Leanplum’s products into the hands of customers.

As the Head of Sales for EMEA, Martijn leverages his business development experience to complement his sales responsibilities of getting Leanplum’s products into the hands of customers. Martijn has experience working at both large and small companies including Hewlett-Packard, Optimizely and Backbase. 

James McCracken

Head of Sales - APAC

James leads the Sales organization across Asia Pacific, helping clients solve business problems using Leanplum’s multi-channel customer engagement technology.

James leads the Sales organization across Asia Pacific, helping clients solve business problems using Leanplum’s multi-channel customer engagement technology. James brings over two decades of experience with a rich background in both agency and direct technical product sales.

Andrew Massad

Senior Director of Alliances

Andrew is the Senior Director of Alliances at Leanplum, where he leads product integration strategy, agency relationships, and strategic partnerships.

Andrew is the Senior Director of Alliances at Leanplum where he leads product integration strategy, agency relationships, and strategic partnerships. He brings over a decade of experience having served in various product marketing and business development leadership positions at IBM, Crimson Hexagon, and Synthesio.

Johannes Scheitel

Senior Director of Professional Services

As the Senior Director of Professional Services, Johannes leads the global customer success and professional services teams at Leanplum.

As the Senior Director of Professional Services, Johannes leads the global customer success and professional services teams at Leanplum. He has both a technical and business background and has held customer success and sales engineering leadership roles at startups and established companies, including gigster, kalo, and Linkedin.

Ivailo Ivanov

Director of Product Management

As the Director of Product Management at Leanplum, Ivailo is responsible for building the company’s long-term product roadmap, as well as supporting the Product Management team’s best practices and career growth.

As the Director of Product Management at Leanplum, Ivailo is responsible for building the company’s long-term product roadmap, as well as supporting the Product Management team’s best practices and career growth. He brings more than 17 years of experience in software development and product management, with six years of direct experience working with marketing platforms.

Momchil Nikolov

Senior Manager Information Security and Compliance

Momchil is the Information Security Manager at Leanplum, where he leads the processes for establishment and certification of the Information Security Management System and other initiatives for establishing security related best practices to ensure highly secured products.

Momchil is the Information Security Manager at Leanplum, where he leads the processes for establishment and certification of the Information Security Management System and other initiatives for establishing security related best practices to ensure highly secured products. Prior to joining Leanplum, he served as Information Security Manager at Atos Bulgaria, and has spent much of his career holding various Security leadership roles in leading mobile operators, such as Cosmote, Deutsche Telekom and Telenor.

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