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Creating Human Connections with Leanplum’s Engagement Platform

Leanplum’s engagement platform delivers experiences that are timely, tested, and relevant to the customer — building loyalty that fuels business growth

Helping forward-looking brands meet the
real-time needs of their customers

For app-first companies, Leanplum is the only solution that helps personalize and optimize all customer touchpoints, both inside and outside the app. Leanplum combines multi-channel Lifecycle Marketing with the ability to A/B test the Product Experience for complete, end-to-end personalization of the mobile journey. Break down organizational silos and eliminate point solutions to enable rapid growth.

It all started in 2012. Leanplum co-founders, Momchil Kyurkchiev and Andrew First were software engineers at Google working on YouTube monetization solutions. Through their work, they had come to an important realization. Since its founding in 2012, Leanplum founders and the entire company have been focused on one goal — helping customers increase engagement with their customers. This is top of mind and evident in everything Leanplum does, every new feature and capability, every new partnership, and every new campaign breathes customer focus. We are a group of smart, hard-working, and dedicated individuals who want to positively change how brands interact with consumers. Since nearly everyone is online, you will find our best-in-class solutions allowing more than 200 global brands to send timely and relevant push notifications, in-app messages, and emails to better serve their customers.

Leanplum empowers our customers and their customers

UP TO
30X
ROI Growth
OVER
150B
Messages Sent
Including
2B
Users

Empowering brands to build connections that matter

From the start, Leanplum knew that the ubiquity of mobile would enable brands to create new and meaningful relationships. With a laser focus on enabling brands to build powerful and lasting relationships, we show up every day and do just that with a strong commitment to our core values.

Move as One Team
Be Open & Receptive
Own It
Act with Humility
Show Gratitude

Meet our leadership

George Garrick

Consultant, Former CEO

George is a Consultant and former Chief Executive Officer (CEO) at Leanplum. As CEO George was responsible for the strategic direction and growth of the company.

George is a Consultant and former Chief Executive Officer (CEO) at Leanplum. As CEO George was responsible for the strategic direction and growth of the company. Having served in the past as CEO for both IRI and A.C. Nielsen, George has extensive expertise in consumer behavior, advertising effectiveness and media, enterprise data and analytics. Over the past 20 years, he has held numerous CEO roles at e-commerce, data analytics, SaaS, and mobile companies, including Flycast Communications (IPO 1999), Placeware (acquired by Microsoft), Wine.com and Tapjoy. 

Sheri Huston

Consultant, Former CFO

As a Leanplum Consultant and Former CFO, Sheri was responsible for overall operations, including finance, marketing, legal, human resources and sales operations.

As a Leanplum Consultant and Former CFO, Sheri was responsible for overall operations, including finance, marketing, legal, human resources and sales operations. She has been a global financial leader across various industries, ranging from multi-nationals to mid-caps including Rockwell Automation, Information Resources, Liqui-Box and Ernst & Young.

Momchil Kyurkchiev

Co-Founder, Chief Strategy Officer

Momchil is Leanplum’s co-founder and Chief Product Officer (CPO), leading the product vision and roadmap by leveraging his expertise in multi-channel customer engagement platforms.

Momchil is Leanplum’s co-founder and Chief Strategy Officer (CSO), leading the product vision and roadmap by leveraging his expertise in multi-channel customer engagement platforms. Prior to Leanplum, Momchil was at Google, where he launched multiple quality improvements to YouTube’s ranking algorithms and built some of the core A/B testing infrastructure for featured video ads.

Marc Chabot

Senior VP Sales, NA and LATAM

Marc is Leanplum’s Senior VP Sales, NA and LATAM and is responsible for leading the company’s go-to-market strategy and operations.

Marc is Leanplum’s Senior VP Sales, NA and LATAM and is responsible for leading the company’s go-to-market strategy and operations. Marc has over 15 years of sales, marketing, product, and client success experience at multinationals and start-ups. Prior to Leanplum, he held numerous leadership positions, including CEO at Reachdesk, VP of global sales at Conductor, and various sales leadership roles at Netsuite, Oracle, and RightNow (acquired by Oracle).

Geoffrey Leonard

VP of Sales, North America

As the VP of  Sales for North America, Geoffrey is responsible for the go-to-market strategy and execution in this region.

As the VP of  Sales for North America, Geoffrey is responsible for the go-to-market strategy and execution in this region. He has held sales leadership roles helping startup technology companies scale their business from infancy through acquisition by companies such as Google.

Andrew Massad

VP of Partnerships & Corporate Development

Andrew is the VP of Partnerships and Corporate Development at Leanplum, where he leads product integration strategy, agency relationships, and strategic partnerships.

Andrew is the VP of Partnerships and Corporate Development at Leanplum where he leads product integration strategy, agency relationships, and strategic partnerships. He brings over a decade of experience having served in various product marketing and business development leadership positions at IBM, Crimson Hexagon, and Synthesio.

Wout Laban

Vice President Customer Success and Services

With a decade of experience in technology and services, Wout takes a value-driven and customer-centric approach to leading our Global Customer Success and Professional Services teams at Leanplum.

With a decade of experience in technology and services, Wout takes a value-driven and customer-centric approach to leading our Global Customer Success and Professional Services teams at Leanplum.

Ivailo Ivanov

Senior Director of Product Management

As the Senior Director of Product Management at Leanplum, Ivailo is responsible for building the company’s long-term product roadmap, as well as supporting the Product Management team’s best practices and career growth.

As the Senior Director of Product Management at Leanplum, Ivailo is responsible for building the company’s long-term product roadmap, as well as supporting the Product Management team’s best practices and career growth. He brings more than 17 years of experience in software development and product management, with six years of direct experience working with marketing platforms.

Atanas Valchev

Director Technical Support

As Leanplum’s Director Technical Support, Atanas leads a team that solves customers’ technical challenges, advises them on best practices, and ensures that customers are successful in deploying Leanplum.

As Leanplum’s Director Technical Support, Atanas leads a team that solves customers’ technical challenges, advises them on best practices, and ensures that customers are successful in deploying Leanplum. Atanas has held various technical support roles at Leanplum and has previously worked as technical support engineer at Telerik, a Bulgarian startup.

Yasen Trifonov

Director Product Development

Being with Leanplum since its early years, Yasen leads the Product Development team where he is responsible for driving the long-term vision and technical execution of the product.

Being with Leanplum since its early years, Yasen leads the Product Development team where he is responsible for driving the long-term vision and technical execution of the product. Leading a strong team of engineers, Yasen ensures that the best software development processes and practices are in place for building high-quality solutions. Prior to Leanplum, Yasen worked as a software engineer and did research for ETH Zurich. A graduate of Sofia University, Yasen also holds a wide experience in international olympiads of informatics.

Hristo Pentchev

Site Lead & Director Product Development Operations and Technical Programs

As the Site Lead & Director of Product Development Operations and Technical Programs, Hristo accounts for the coordination of Leanplum’s product development teams and the on-time delivery of high-quality software products. Hristo brings more than 15 years of experience in tech and a diverse background in entrepreneurship and program management.

As a Site Lead & Director Product Development Operations and Technical Programs, Hristo accounts for the coordination of Leanplum’s product development teams and the on-time delivery of high-quality software products. Hristo brings more than 15 years of experience in tech and a diverse background in entrepreneurship and program management. Prior to Leanplum, he was a software engineer at Microsoft, a COO at a high-tech startup incubator in Germany, and a lead organizer of Techstars Startup Weekend.

Kat Jutras Gordon

Global Director of People

As Leanplum’s Global Director of People, Kat leads Leanplum’s People Team and strategy of People Programs along with being a business partner to our Leanplum leadership team.

As Leanplum’s Global Director of People, Kat leads Leanplum’s People Team and strategy of People Programs along with being a business partner to our Leanplum leadership team.

Lynette Meneses

Global Corporate Controller

As Leanplum’s Global Corporate Controller, Lynette is responsible for FP&A, treasury, accounting, and international finance. She has nearly two decades of experience delivering shareholder value through the creation and implementation of growth and operational strategies in public and private sectors in various industries.

As Leanplum’s Global Corporate Controller, Lynette is responsible for FP&A, treasury, accounting, and international finance. She has nearly two decades of experience delivering shareholder value through the creation and implementation of growth and operational strategies in public and private sectors in various industries. Lynette navigates financial and operational success through financial transformation, process re-engineering, cost optimization, compliance and cross-functional management with excellent organizational and problem-solving capabilities.

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