Mobile A/B testing made simple

Leanplum is a platform for optimizing the mission-critical metrics of your mobile app. We make it easy for product managers and marketers to conduct on-the-fly A/B tests and see immediate results with powerful analytics.


Leanplum lets you adjust your game dynamics and review how the changes affect engagement. Try it out!

Move slider to adjust gravity

Gameplay Feedback

2minPLAYTIME{[{ modelledPlaytime() }]}
45%RETENTION{[{ modelledRetention() }]}

Adjust item properties and prices in your ecommerce app, and see how the changes affect your sales and conversion rates.

Move slider to adjust price


$12KREVENUE{[{ modelledPriceRevenue() }]}K

Adjust the position, frequency, and targeting of mobile ads for the best user experience.

Try some ad variations

OverlayFull Width


34%ENGAGEMENT{[{ modelledEngagement() }]}

{[{ $parent.modelledPrice() }]}


Comprehensive A/B testing.
Powerful analytics. Seamless collaboration.

Test any aspect of your app without coding. Determine the performance of your tests with our powerful analytics. Work together seamlessly as a team.

Learn more

Run A/B tests on iOS, Android, Unity, HTML 5, REST API

Check out the Developer documentation

Customers love us

“With Leanplum
we're able to release features to a subset of users and gauge whether or not they affect our retention. That’s a tremendous benefit!” Marvin Paul, Co-Founder
Capigami Case Study
”Working with
Leanplum has been like having our own internal analytics team. We went from no presence to Top 5 free in days, and then saw a 14% increase in revenue.“ Oliver Miao, CEO
Pixelberry Studios
Pixelberry Case Study