The importance of security, privacy, reliability, and the ability to scale

In Compliance with Evolving Data Privacy Standards and Regulations

How Leanplum delivers on trust

Platform Security

Leanplum uses Google Cloud for all physical and virtual data center infrastructure. As a service built and hosted on Google Cloud, Leanplum inherits well-established infrastructure security from a globally recognized leader in technology.

Google Cloud’s Security Whitepaper

Operational Security

At Leanplum, operational security starts with safe software development processes that are based on industry best practices like two-party reviews for submitted source code, use of frameworks to avoid known attack vectors, and continuous integration to constantly close vulnerabilities. Access to platform and data are forbidden by default and require explicit permissions.

Data security

All data in transit and at rest is protected by encryption.

  • Transport Layer Security (TLS) cryptographic protocol for data moving to and from Leanplum
  • AES 256-bit encryption for stored data

Standards, regulations, and certifications

Leanplum is compliant with the European Union’s (EU) General Data Protection Regulation (GDPR), as well as Privacy Shield requirements under both EU and Switzerland frameworks. The Leanplum platform’s Application Programming Interfaces (APIs) originally created for GDPR to help our customers meet their obligations as Data Controllers, and our obligations as Data Processors, also help everyone to comply with the California Consumer Privacy Act (CCPA).

Privacy policy

For more information on how we work with personal information, please refer to our privacy policy.

Reliable at Incredible Scale

Already operating at incredible scale

Leanplum customers around the world, across more than 20 application categories, trust us to reliably scale during holidays, on special events, and as their business grows. We are already operating at incredible scale today, with ready capacity for more:

>
500
M
Monthly Active
Users
>
1
B
Messages Sent
On Busiest Day
>
15
B
Interactions
On Busiest Day

See Leanplum In Action

Get a demo to see how the Leanplum platform can help mitigate churn, grow followers, or revenue. By using your data to understand your user’s needs, you can improve engagement by orchestrating campaigns across one, two, or more channels.

“With Leanplum, we were able to engage tens of thousands more users inside our core app experience. We created lifecycle campaigns that pushed users to interact with our messaging and calling features soon after registration, leading to a five percent lift in retention. Leanplum has given us the tools to better understand and message our user base, and ultimately help us turn installs into DAU.”

– Mark Braatz, GM & VP of Growth at TextNow

All customer stories