You've Got a Notification: The Science of Getting User Attention
Aired: Wednesday, Jan. 30 | 10 a.m. PT/1 p.m. ET
According to a recent Forrester Research report, “Notifications have the potential to reduce the cognitive load on consumers by pushing out the information they need, in the moment they need it, in the right channel.”* However, in 2017, only 44% of mobile marketers sent push notifications to their customers. The numbers for other channels weren’t much better: 37% for in-app messages, 28% for app inbox, and 17% for web push.**
In this webinar, we’ll go over emerging best practices for using notifications, how to build an effective notification strategy from scratch, and how to evolve that strategy for a sophisticated approach that reaches users in their moments of need — improving the customer experience, increasing engagement, and maximizing revenues.
* The Art of Notifications, Forrester Research, Inc., October 22, 2018
** Alert! You Need Notifications, Forrester Research, Inc., April 5, 2018
Build a better notification strategy
Forrester analyst Julie Ask — who has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide mobile strategies — joins us for this can’t-miss webinar.
RSVP to learn how to:
- Increase notification opt-ins to deliver more relevance
- Craft a strategy that targets moments, rather than people
- Orchestrate notifications across channels, without over-saturating customers
- Iterate and learn quickly using customer-centric KPIs
Aired: Wednesday, Jan. 30, 2019
10 a.m. PT/1 p.m. ET