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Mobile Strategy Library

Whether you're new to mobile marketing or an experienced pro, you'll find a wealth of binge-worthy insight, guides, best practices, and how-to's here, curated by our mobile experts.

Mobile Marketing Trends Trends
Mobile Movers - Legacy Innovators (Vol 1)

Mobile Movers - Legacy Innovators (Vol 1)

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Case Study
How Afterpay Uses Leanplum to Drive Customer Engagement

How Afterpay Uses Leanplum to Drive Customer Engagement

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Mobile Marketing Trends Trends
Online Shopping Dominates the Holidays

Online Shopping Dominates the Holidays

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Webinar
[Webinar] A Look Inside Mobile Brands Success - What Works & What Doesn’t
11/20/2019 10:00 am

[Webinar] A Look Inside Mobile Brands Success - What Works & What Doesn’t

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Webinar
[Webinar] Gen Z and The Evolution of Engagement at Tinder
10/08/2019 08:00 am

[Webinar] Gen Z and The Evolution of Engagement at Tinder

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Webinar
Mobile Strategies that Help Build Brand Loyalty in the Attention Economy
10/16/2019 08:00 am

Mobile Strategies that Help Build Brand Loyalty in the Attention Economy

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Mobile Marketing Trends Trends
Inside the Best Mobile Communications Brands

Inside the Best Mobile Communications Brands

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Webinar
Choosing the Right Strategy to Drive Customer Engagement
09/12/2019 10:00 am

Choosing the Right Strategy to Drive Customer Engagement

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Case Study
How LOVOO Converted Users into Customers

How LOVOO Converted Users into Customers

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Mobile Marketing Trends Trends
Customer Loyalty Engagement

Customer Loyalty Engagement

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Case Study
Countable Personalizes 36M Actions

Countable Personalizes 36M Actions

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Webinar
Eight Steps to Boosting Customer Loyalty in Apps
05/15/2019 12:00 am

Eight Steps to Boosting Customer Loyalty in Apps

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Mobile Marketing Trends Trends
2019 Mobile Finance Apps Report

2019 Mobile Finance Apps Report

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Case Study
TED lifts engagement 72%

TED lifts engagement 72%

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Webinar
How CMOs Take Brand Experiences Beyond Mobile
01/30/2019 10:00 am

How CMOs Take Brand Experiences Beyond Mobile

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Guide
Eight Steps to Boosting Customer Loyalty in Apps

Eight Steps to Boosting Customer Loyalty in Apps

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Case Study
IMVU doubles ARPU & triples revenue

IMVU doubles ARPU & triples revenue

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Case Study
textPlus boosts 90-day retention 2x

textPlus boosts 90-day retention 2x

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Webinar
Encore! Going Big on Mobile With Bo Ren
10/23/2018 10:00 am

Encore! Going Big on Mobile With Bo Ren

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Mobile Marketing Trends Trends
2018 Mobile App Engagement Index

2018 Mobile App Engagement Index

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Webinar
Mobile Retention Mixtape From Andy Carvell
09/26/2018 09:00 am

Mobile Retention Mixtape From Andy Carvell

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Webinar
Un🔓Engagement & Growth With Emojis
08/28/2018 10:00 am

Un🔓Engagement & Growth With Emojis

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Webinar
Not Your Grandma's Email
07/24/2018 10:00 am

Not Your Grandma's Email

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Mobile Marketing Trends Trends
Un🔓 Engagement & Growth With Emojis

Un🔓 Engagement & Growth With Emojis

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Mobile Marketing Trends Trends
Transformation of Email in a Mobile World

Transformation of Email in a Mobile World

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Webinar
The Future of Mobile Customer Engagement
06/13/2018 10:00 am

The Future of Mobile Customer Engagement

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Mobile Marketing Trends Trends
Insights to Driving In-App Purchases

Insights to Driving In-App Purchases

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Webinar
SmartNews' 5 Mobile Onboarding Lessons
04/11/2018 10:00 am

SmartNews' 5 Mobile Onboarding Lessons

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Webinar
GDPR 101: Primer for Mobile Marketers
05/02/2018 10:00 am

GDPR 101: Primer for Mobile Marketers

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Case Study
PCH increases DAU 30%

PCH increases DAU 30%

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Webinar
Swipe Right on Mobile Engagement
02/14/2018 10:00 am

Swipe Right on Mobile Engagement

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Mobile Marketing Trends Trends
Black Friday 2017: The Mobile Report

Black Friday 2017: The Mobile Report

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Webinar
Geolocation: Taking It to the Streets
10/31/2017 10:00 am

Geolocation: Taking It to the Streets

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Webinar
Push to Drive In-App Revenue
09/27/2017 10:00 am

Push to Drive In-App Revenue

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Case Study
Pixowl lifts app retention 47%

Pixowl lifts app retention 47%

Read to find out how
Webinar
5 A/B Testing Results You Didn’t See Coming
08/30/2017 10:00 am

5 A/B Testing Results You Didn’t See Coming

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Case Study
TextNow monetizes 100% of its users

TextNow monetizes 100% of its users

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Webinar
Ideas to Pin: Pinterest's Growth Strategies
07/26/2017 11:00 am

Ideas to Pin: Pinterest's Growth Strategies

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Case Study
Via reactivates 27% of dormant users

Via reactivates 27% of dormant users

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Guide
Your Ultimate App Engagement Playlist

Your Ultimate App Engagement Playlist

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Webinar
Push Notification Power Words
05/24/2017 10:00 am

Push Notification Power Words

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Report
Push Notification Power Words

Push Notification Power Words

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Case Study
MobilityWare increases DAU 5%

MobilityWare increases DAU 5%

Read to find out how
Case Study
TextNow converts 25% of its users

TextNow converts 25% of its users

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Guide
60 Kick A$$ Mobile Marketing Strategies

60 Kick A$$ Mobile Marketing Strategies

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Mobile Marketing Trends Trends
Winning App ❤️ (& 💸) With Emojis

Winning App ❤️ (& 💸) With Emojis

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Guide
11 Ways to Broadcast Your Media App

11 Ways to Broadcast Your Media App

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Guide
6-Minute 
Guide to Mobile A/B Testing

6-Minute 
Guide to Mobile A/B Testing

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Guide
6-Minute 
Guide to 
Mobile App Messaging

6-Minute 
Guide to 
Mobile App Messaging

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Guide
6-Minute 
Guide to Mobile Marketing Automation

6-Minute 
Guide to Mobile Marketing Automation

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Webinar
Mobile App Intelligence & the Data Revolution

Mobile App Intelligence & the Data Revolution

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Mobile Marketing Trends Trends
Retention Revealed: App Retention & ROI

Retention Revealed: App Retention & ROI

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Guide
The Push Notification Playbook for Retail Apps

The Push Notification Playbook for Retail Apps

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Guide
The Push Notification Playbook for Travel Apps

The Push Notification Playbook for Travel Apps

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Case Study
App Annie improves conversions 15%

App Annie improves conversions 15%

Read to find out how
Case Study
Tesco lifts items added to cart 3.3%

Tesco lifts items added to cart 3.3%

Read to find out how
Mobile Marketing Trends Trends
Personalize or Bust: The Impact on Engagement

Personalize or Bust: The Impact on Engagement

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Mobile Marketing Trends Trends
Breaking Barriers to Push Notification Engagement

Breaking Barriers to Push Notification Engagement

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Case Study
Pixowl grows overall revenue 17%

Pixowl grows overall revenue 17%

Read to find out how
Case Study
Pixelberry boosts revenue 14%

Pixelberry boosts revenue 14%

Read to find out how

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