Leanplum Acquires Connecto, a Conversational Marketing Company

TLDR: Leanplum deepens investment in artificial intelligence (AI) and conversational marketing to transform the way brands engage with customers.

Leanplum, the leader in mobile engagement, today announced the acquisition of Connecto, a provider of AI-powered conversational marketing. With this acquisition, we are taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto’s AI-driven automation with our mobile engagement platform, brands will be able to engage their customers in real-time across a wide range of connected experiences.

conversational marketing

Gartner states that artificial intelligence (AI) systems are becoming so sophisticated that by 2022, personal devices will know more about an individual’s emotional state than his or her own family. AI is generating multiple disruptive forces that are reshaping the way we interact with personal technologies.

Conversational marketing captures customer signals in real-time, analyzes inputs, and responds to the user as part of a personalized, contextual, one-to-one engagement strategy. Leanplum’s customers will benefit from new conversational capabilities across every mobile touch point, including push notifications, messaging platforms, digital voice assistants, over-the-top media services (OTT), and more.

“Emerging real-time interaction technologies like voice assistants and bots are championing a marketing shift from one-way broadcasts to two-way conversations,” said Momchil Kyurkchiev, Leanplum co-founder and CEO. “Meaningful relationships between brands and their customers require real-time engagement, across multiple channels, and at different stages of the user journey — all in an automated fashion. With this acquisition, we are excited to strengthen Leanplum’s leadership as the real-time engagement platform for forward-looking brands.”

Connecto was founded by industry veterans Vassil Popovski (CEO), Radoslav Nikolov (CTO), and Vladimir Rusev (CRO). This acquisition will fuel innovation in AI, machine learning, natural language processing, and advanced algorithms across the Leanplum platform.

“Leanplum and Connecto share a common mission to help brands create lasting relationships with the context, relevance, and impact that customers demand,” said Vassil Popovski, CEO at Connecto. “After becoming a key player in Rakuten Viber’s bot ecosystem and partnering with brands such as Coca-Cola and Visa, we are excited to integrate our extensive IP for Natural Language Processing and sentiment analysis into Leanplum’s leading mobile engagement platform.”  

Leanplum is building the next generation marketing cloud, leveraging the unique power of mobile to help brands drive deep and meaningful customer relationships. Capturing more than 24 billion mobile data points daily and delivering over 50 million messages every hour, the Leanplum platform provides the real-time insights and capabilities to help marketers deliver in-the-moment engagement and build meaningful customer relationships.

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