Why Leanplum instead of Appboy?

#1 at Delivering Results.
Proven to help you get results.

Truly Customer Centric.
Solution Specific Customer Advisory Boards.

For App-First Companies.
Primarily focused on mobile apps.

As the only company that focuses on engagement, personalization and optimization for gaming, subscription, on-demand & mobility apps, and mobile retail & finance we know app industry workflows and use cases inside and out.

Push notifications and in-app messages delivered through the Leanplum platform

Leanplum for Gaming Apps

The only solution that combines Lifecycle Marketing & LiveOps promotions with the ability to control the live events & sales via Remote Configuration, built on a powerful foundation of realtime data & A/B testing.

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An example push notification and in-app message that can be sent through the Leanplum for promoting a recipe in a mobile app.

Leanplum for Subscription Apps

The only solution that combines Lifecycle Marketing with the ability to personalize and optimize the Product Experience, built on a powerful foundation of realtime data and A/B testing.

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Leanplum for On-Demand & Mobility Apps

Activate users with personalized multi-channel engagement in realtime. Grow a loyal user base by providing relevant content based on behavioral data and triggering.

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Examples of ecommerce and subscription promotions delivered through the Leanplum email and push notification channels

Leanplum for Mobile Retail & Finance Apps

The only solution that combines Lifecycle Marketing with the ability to personalize and optimize the Product Experience, built on a powerful foundation of realtime data and A/B testing.

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Our Customers’ Success is our Success.

Leanplum invests in extensive research to know how to best optimize strategy and workflows to increase monetization and engagement of our customers.


Leanplum allows app-first businesses to automate and personalize their marketing and app experiences in real-time, including customized multi-channel lifecycle campaigns and events, advanced audience targeting and segmentation, A/B testing, remote configuration, and more — all with no or minimal coding.

Event Management

Data Management

Enable easy access to your data, in and out.

  • Realtime integrations with the platforms of your choice.
  • Stream all your engagement activity data to a cloud storage of your choice.
  • Provide data and engineering teams with the tools they need to govern your data without writing code.

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Audiences

Drive more engagement by leveraging user data.

  • Unify all user data in one place to maximise efficiency, work independently and take personalisation and engagement to the next level
  • Build rich user profiles, customised to your needs
  • Manage and create granular campaign audiences and stay relevant to your user

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Engagement

Orchestrating email, mobile, and web messages for optimal engagement.

  • Create Content and Personalize Engagement Across Relevant Channels through Push Notifications, In-App Messages, Emails, Native Content or App-Inbox Messages.
  • Simplify orchestration of sophisticated campaigns through Intuitive Workflows and Powerful Orchestration Options.

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Optimization

Analytics that offer a full picture of how campaigns perform.

  • Standardized campaign metrics with room to add your own.
  • Powerful campaign flow visualization and automated value calculation and customer journey reports.
  • Designed for data explorations and easy data im- and exports.

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A/B Testing

Easy Website & Mobile A/B Testing to Validate What Works and What Doesn’t.

  • Mobile App & Website UI
  • Testing Message Content
  • Message Timing
  • Channel Preference

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Trust

The importance of security, privacy, reliability, and the ability to scale. In Compliance with Evolving Data Privacy Standards and Regulations. Leanplum is reliable at incredible scale, on our busiest days we see:

  • >15B Interactions
  • >1B Messages sent
  • >500M Monthly active users

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Don’t just take it from us…

Leanplum is #1 in the Results Index for Mobile App Optimization | Winter 2022 on G2.

See Leanplum In Action

Want to see how Leanplum can help you mitigate churn, grow followers, and drive revenue? Schedule a live demo today to get started!