This month, we attended Mobile Venture Summit (MVS), an event that enables the world’s mobile leaders to connect and collaborate in a personal way. Joyce Solano, SVP of Global Marketing at Leanplum (left) and Kai Fortney, Head of Retention at Wag! (right) On stage at the event, it was a delight to have Kai Fortney, […]
Meet textPlus textPlus is a leading mobile communications service that lets anyone text, talk, and share over WiFi. It offers a free phone number, free messaging throughout the US or Canada, free inbound calls, and both domestic and international outbound calls for only two cents per minute — making it far more affordable than many mainstream […]
What is customer engagement and why should it matter to you? Mobile customer engagement is a vitally important part of any good marketing strategy. It matters now, more than ever, because competition is fierce and top brands are going above and beyond in their efforts to engage with customers and get their products noticed. Put […]
A couple of weeks ago, I was lucky enough to get a break from the humidity of New York and travel to the desert of Palm Springs to meet with other mobile leaders at Mobile Next. The event brought together mobile leaders from top brands, such as Marriott, Choice Hotels, Rent the Runway, Pandora, Target, […]
CBS News Digital GM and EVP Christy Tanner reads every customer service email. Her big takeaway? Mobile customers just want things to “work fast, glitch free.” The Netflixing of the world doesn’t necessarily keep Christy up all night. But a seamless news experience — from desktop to mobile to OTT — is ever-present on her […]
Publishers Clearing House (PCH), a company widely known for its direct marketing sweepstakes, used Leanplum to optimize its mobile messaging strategy. The marketing team at PCH understood that user delight and retention are effective means for creating loyal app users. Through the lens of several campaigns, they tested many elements of messaging to drastically boost retention, engagement, and monetization. 30% more DAU with personalized […]