There’s an in-app campaign for every scenario. Today, we’ll discuss the in-app messaging campaigns that every app needs, regardless of category.
The first step to building a long-term relationship with app users is a memorable app onboarding experience. Unfortunately, with 20 percent of users abandoning apps within 30 seconds, there is a very limited window to transform initial interest into meaningful engagement. So, how do you put your best foot forward and convince users to stick […]
In June at WWDC, Apple unveiled the company’s next mobile operating system – iOS 12. Borrowing a similar sentiment from Google I/O this year, Apple introduced a new suite of apps focused on promoting digital wellbeing. For marketers, this is the biggest news to come from the mobile conference this year, as it directly impacts […]
Happy World Emoji Day! The world was forever changed when Apple introduced the iOS emoji keyboard back in 2011. Since then, emojis have enjoyed nothing short of a meteoric rise ☄. In the past year, emojis staked their claim in mainstream culture with a full-length feature film 🎥. Dictionary.com became the first major reference to […]
This is a guest blog from Sujan Patel, the co-founder of Web Profits, a growth marketing agency, and a partner in a handful of software companies including Mailshake, Narrow.io, Quuu, and Linktexting.com. Between his consulting practice and his software companies, Sujan’s goal is to help entrepreneurs and marketers scale their businesses. Let’s just state the […]
To drive mobile ROI, you need to acquire users, convert them into active users, and instill loyalty. The best way to do this is with a referral program.