Data shows it costs $2 to acquire a mobile user. However, 80 percent never return after the first app open. App teams need to balance their acquisition and mobile retention efforts to maximize ROI.
Inspire customer loyalty
Why TextNow trusts Leanplum
"Coordinating multiple communication channels like push and email with one lifecycle solution empowers us to do more, do it faster, and deliver a seamless mobile app experience that increases lifetime value. With the added benefit of dynamically A/B testing the in-app experience, we have been able to optimize for higher retention and revenue."