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On-Demand Webinars

Increased Strategic Importance of Engagement and Retention in the Age of ATT/iOS 14.5

Watch our on-demand session from App Promotion Summit USA (WFH) where Jayne Peressini, Sr. Director of Mobile Growth at Electronic Arts and Barry Parshall, Leanplum’s Gaming Practice lead discussed how leading mobile gaming publishers are rethinking their full-stack marketing strategies and why it’s relevant to your mobile app. 

  • Learn how UA leaders are shifting their strategies to a focus on full-stack marketing.
  • Hear how UA team members are evolving their roles to own more of the down-funnel impacts and results of their growth campaigns.
  • Learn how leading organizations are effectively applying personalization, behavioral segmentation and superior data management to overcome this new UA reality and drive higher retention and lifetime value.

Watch On-Demand