Imagine this: You come across a new app that promises to do exactly what you want it to, and you eagerly hit the download button. A moment later, the app launches, and you’re ready to get started. But first, you have to sign up for an account, before giving the app permission to access your […]
This article was first published on Forbes. Since Apple first launched the iOS emoji keyboard, emojis have captured the hearts of people around the world. Image: Picjumbo This holds especially true in the world of marketing, where brands big and small alike have embraced them to connect with audiences in new and creative ways. Last year, […]
If there’s one thing that resonates with mobile users more than well-timed push notifications, it’s creative push notifications. Read on for some push notification inspiration!
Running a push notification test is hard when you’re not aware of every variable. It’s easy to say that you want to A/B test your content, but can you sit down and list out every element of a push notification that you ought to test? Let’s say you’re drafting a series of push notifications as […]
Mobile in-app purchases are the most direct path to revenue. Learn the techniques that mobile teams implement to encourage more in-app purchases.
Geo-location is an oft-used term, but what does it mean? Discover the difference between a geo-fence, geo-target, and beacon — and how to use each one.