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July 28, 2019

This is part two of our four-part Critical Use Cases blog series on improving the mobile user lifecycle, through improved strategies for onboarding, engagement, and conversions. If you missed part 1 of the mobile app use cases, here’s a quick six-minute read on Mastering the First-Time User Experience. Your new user onboarding strategy is crushing […]

June 20, 2019

If you’ve been following the Leanplum blog, you’d know that we have a lot to say about mobile push notifications. These little messages are one of the mobile marketer’s best friends, with the ability to increase retention and drive purchases. They’re a staple in any cross-channel messaging campaign. For mobile products that also have a […]

June 12, 2019

What’s the current status of mobile app usage in 2019? According to data from previous years, we know that mobile device usage is on a steady incline. Year after year, we see new numbers that point to the dominance of mobile — particularly mobile apps — in the world of computer usage. For example, a […]

May 27, 2019

App updates are essential for improving the user experience and keeping up with new OS features — and with every update, you’ll need a new app announcement.

May 22, 2019

Mobile marketing is a multi-purpose tool. You might focus on one goal or another, depending on the specific needs of your app. Some teams primarily chase after mobile growth, using targeted campaigns to grow their active user base. Some focus on mobile engagement, which helps them build relationships with their users for better customer satisfaction. […]

May 13, 2019

This Valentine’s Day, love is in the air. That is, our love for engaging your mobile audience. Today, we’re excited to unleash a few red-hot 🌶 mobile marketing trends, just in time for the most romantic day of the year. In 2018, a large portion of the world turns to their phones to find partners. […]