On the PocketGamer.biz Podcast, Larry Hsieh talks about LiveOps and events initiatives using Leanplum for his studio’s free-to-play games.
You want your players to keep returning to your gaming app. Here are tips on running your liveops events so they increase engagement and retention.
LiveOps — short for live operations — has been described as “games-as-a-service.” This is because of the way it creates a loyal community around a mobile game via promotions and in-game events. One thing’s for sure though: live ops events boost player engagement and retention, according to MobilityWare’s Principal Product Manager, Larry Hsieh. In a […]
Multi-channel marketing and cross-channel marketing are two terms that come up often. Both terms have drifted around marketing blogs for a few years now, but many people can’t concisely define them. The truth is, multi-channel and cross-channel marketing strategies have a lot in common. Both of them entail using several channels (mediums of communication) to […]
This is part two of our four-part Critical Use Cases blog series on improving the mobile user lifecycle, through improved strategies for onboarding, engagement, and conversions. If you missed part 1 of the mobile app use cases, here’s a quick six-minute read on Mastering the First-Time User Experience. Your new user onboarding strategy is crushing […]
If you’ve been following the Leanplum blog, you’d know that we have a lot to say about mobile push notifications. These little messages are one of the mobile marketer’s best friends, with the ability to increase retention and drive purchases. They’re a staple in any cross-channel messaging campaign. For mobile products that also have a […]