CCPA grants California residents data privacy rights and control to their personal information, similar to the rights that the General Data Protection Regulation (GDPR) first established for European Union citizens and residents. First signed into law in mid-2018, CCPA entered the enforcement phase starting July 1, 2020. This means that the California Attorney General can now pursue enforcement actions, including issuing fines, for violations.
Does this apply to you?
Any Business which has collected personal information on California residents will be required to comply with requirements including the following consumer rights to:
Data collected in the past 12 months, delineated between what was sold and transferred
Specifying “user-friendly” formats for data exports to fulfill access requests
- Opt-out of Sale
Of personal information to third parties, with an opt-out link required on website
Of personal information, with exceptions, for example when required to complete a contractual transaction, or deliver a good or service
Leanplum has you covered
While Businesses are primarily responsible for compliance with CCPA requirements, Leanplum, as a Service Provider, also has obligations to fulfill requests related to the data we store. The investments we have made over the years to help Leanplum customers comply with GDPR, also help everyone comply with CCPA:
All data transferred to and stored in Leanplum can be exported
The exportUser API can be used to retrieve all user attributes
Data is exported as a flexible CSV file which can be added to other user data, or if complete, passed directly onto consumer to view using a number of different spreadsheet programs
- Opt-out of Sale
Leanplum does not sell information to any third parties
The deleteUser API can be used to completely remove all user attributes, as well as associated sessions and analytics data
Consumer data privacy standards and regulations are undergoing a period of rapid change. Leanplum has always been committed to ensuring that our customers around the world are able to meet compliance requirements: yesterday, today, and tomorrow.
Please refer to Leanplum’s technical documentation for more information. For additional questions, current customers can reach out to Leanplum Customer Success Managers, or email firstname.lastname@example.org. If you are new to Leanplum, please send questions to email@example.com.