Today’s consumers have higher demands and expectations of the products and services they use, and subscription apps are no exception.
To stand out from the crowd, subscription apps need to deliver convenience, distinct benefits, a seamless user experience, and customized features to meet their customers’ needs.
Partnering with a diverse subscription app customer base in categories that include lifestyle, productivity, education, media, and more, we’ve gathered data across billions of message sends and engagement events and gained critical insights on how you can leverage the power of personalization to better convert, engage, and ultimately compete in this vast market.
Some highlights from our report include:
- The effectiveness of combining past and current in-app behavior to create personalized experiences that convert and retain users.
- How to leverage the four levels of the Personalization Journey for increased revenue per message.
- The importance of collaboration between marketing and development teams to bring personalized user journeys to life.
Download your copy of our Inaugural Subscription Apps Data Science Report today!