Segment

Segment is the single platform that allows you to collect, store and clean up your customer data. Developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.

Learn more at segment.com

SOLUTIONS

  • Data Management
  • Unified Customer Data

How Leanplum and Segment work together

The Leanplum / Segment partnership brings holistic customer profiling to mobile-optimized campaigns. Leanplum’s integrated messaging + AB Testing platform optimizes campaigns, in real-time, architected around uniquely crafted Personas built-in Segment’s master customer data store. The integration gives customers the ability to send data from key data sources — like Salesforce and Zendesk — to Leanplum for campaigns. See our destination page

Coming soon, we will be unveiling our new streaming API integration which will send campaign engagement data from Leanplum to Segment (link to our Source page to be published shortly!). This will create a persistent, real-time feedback loop, ensuring data is always up to date and reflective of derived actions.

Solve your data challenges with Leanplum and Segment

Remove friction and seamlessly action customer data

Pass data from Segment to Leanplum without any additional coding or engineering effort.

Create robust personas and well-defined segments

Increase conversions with personalized experiences crafted from real-time, dynamic user profiles.

Optimize the user journey and increase engagement

Orchestrate personalized campaigns and develop targeted in-app experiences to enhance the user experience by leveraging real-time customer data

Leanplum Results

UP TO
30X
ROI Growth
OVER
150B
Messages Sent
Including
2B
Users