Apps Flyer

AppsFlyer is the global leader in mobile attribution and marketing analytics. Data-driven marketers trust AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering marketers and developers to maximize the return on their marketing investments. AppsFlyer’s clients include Activision, HBO, Grab, Macy’s, NBC and 12,000+ leading brands worldwide.

Learn more at AppsFlyer.com

SOLUTIONS

  • Attribution
  • Growth Marketing
  • Acquisition
  • Fraud Protection

How Leanplum and AppsFlyer work together

With the Leanplum and AppsFlyer integration, you can leverage robust install and event attribution data from AppsFlyer to deliver rich, engaging multi-channel campaigns. Marketers can use the install data passed to Leanplum to automate audience segmentation and personalize experiences by campaigns, channels, media sources, and timestamps.

The missing piece for Leanplum audiences

Optimize your investment with holistic people-based attribution

Dynamically identify which media source drove the most app installs and engagements. Leverage granular analytics to segment custom audiences, shift tactics and improve ROI.

Deliver frictionless user experiences

Send users to the optimal page app with powerful deep links. Better understand your users and deliver contextual messaging at every step of the customer journey.

Preserve marketing budgets and protect against fraudulent activity

Ensure ad dollars are being spent wisely with automatic fraud protection. Improve accuracy and efficiency by excluding fraudulent users from future campaigns.

Leanplum Results

UP TO
30X
ROI Growth
OVER
150B
Messages Sent
Including
2B
Users