App loyalty: It’s one of the key factors that separates successful app businesses from unsuccessful ones. App teams know that user acquisition is crucial to success, but it’s only a small piece of the puzzle. The next step — and often the harder step — is to keep those users engaged. Loyal customers will keep returning […]
Source: Unsplash “All clothes are 15 percent off — start shopping now!” You’ve probably seen promotions like this on TV, websites, and traditional email blasts. They’re prevalent on mobile as well. If a retail app is running a sale like this one, the marketing team might promote it through push notifications, emails, in-app messages, and more. […]
Source: Shutterstock So, one night I was playing Candy Crush. Right as I was about to clear a level, I ran out of moves and the game ended. But I had to wait nearly 30 minutes to regain my lives and play the next round. What did I do? I caved in and bought more […]
The ubiquity of mobile in modern life gives marketers unique access to potential customers 24/7. However, mobile users have never been more bombarded with around-the-clock information. The youngest Kardashian may be pregnant. There will be light traffic on your commute home. You have a new match on Tinder! With the constant noise in today’s digital […]