Our growth is critically dependent on getting users to come back to Via. With Leanplum, we accelerated our app A/B testing, and leveraged dynamic customer insights to improve retention.
Via aims to be the primary means of transit. While many of their new customers use the service multiple times a week, some had a more irregular ride pattern, suggesting that more could be done to engage this cohort into riding more frequently. One of the strategies to achieve their goal is to retain more users by ramping up A/B tests.