With Leanplum, we were able to engage tens of thousands more users inside our core app experience. We created lifecycle campaigns that pushed users to interact with our messaging and calling features soon after registration, leading to a five percent lift in retention. Leanplum has given us the tools to better understand and message our user base, and ultimately help us turn installs into DAU.
As the saying goes, “the first impression is the last impression,” which means onboarding is a critical factor in an app’s retention strategy. Users that engage with the core app experience early in their lifecycle are more likely to become loyal users, and retain long term. TextNow wanted to ensure that newly onboarded users understood how to use the app and get immediate value.