We saw a 14% increase in revenues after turning the promotion off. We went from no presence in the US to Top 5 Free in days and Leanplum was there to support our growth.
Pixelberry had two main challenges to solve:
- Within a week of the submission for its global launch build, how should Pixelberry Studios build in the capability to offer free currency during the first weekend of launch to support a major marketing push?
- Is it worth keeping the promotion ongoing in the game or is it better to turn off the promotion?