Not Your Grandma's Email: The Transformation of Email in a Mobile World
Originally aired: Tuesday, July 24 at 10 a.m. PT/1 p.m. ET
Are you emailing like it's 1999?
Today, you can’t afford to miss the opportunity to use email to drive mobile engagement and revenue. To truly engage customers wherever they are, you need a mobile marketing strategy that combines email with other communication channels.
In this webinar, we’ll review insights from our latest Mobile Marketing Trends report, Not Your Grandma’s Email: The Transformation of Email in a Mobile World.
- App re-engagement increases 3x when you send both emails and push notifications
- Increasing email frequency does not directly lead to increased unsubscribes
- Dormant users are 50% more likely to re-engage when sent email
Originally aired: Tuesday, July 24
10 a.m. PT/1 p.m. ET