[ICYMI] GDPR 101: A Primer for Mobile Marketers

The introduction of the EU General Data Protection Regulation is one of the biggest regulatory changes in consumer data privacy laws in the past 20 years, impacting any company that includes EU citizens in its database. Non-compliance can mean steep fines of up to 4% of a company’s total global revenue.

Interest was so high for our original GDPR session in March that we're offering an encore presentation. As before, we'll help you navigate the regulation's key points and learn the steps Leanplum is taking to help our global clients become compliant before GDPR takes effect May 25, 2018.

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Leanplum customers have seen

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increase in revenue

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higher user retention

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more conversions

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