On-Demand Webinar

The Evolution of Mobile Engagement at Tinder

Millennials and Generation Z now represent two of the dominant generations using mobile dating apps. Watch Chip Smith, Sr. Engagement Manager at Tinder, Athena Koutsonikolas, VP of Marketing and Robert Collins, Senior Customer Success Manager at Branch discuss how mobile dating apps need to evolve to engage and retain customers. In addition, they discuss how Tinder improved its engagement strategies resulting in a 1000% increase in reactivation; 300% within 7 days.

Watch the on-demand webinar today! Learn how Tinder leveraged both Leanplum and branch to meaningfully engage and grow their tech-savvy mobile users.

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Chip Smith
Chip Smith, Sr. Engagement Manager at Tinder, has been embedded in engagement on mobile apps for the past 7 years in industries ranging from videogames to dating. He’s designed and constructed multi-channel lifecycle campaigns on email, push, modal, and other in-app channels to help educate, retain, convert, and reactivate users. Familiar with a variety of third-party CRM tools, Chip is now working with both Leanplum and Branch at Tinder to help refine and evolve Tinder’s user engagement strategy.
Athena Koutsonikolas
Athena Koutsonikolas, VP of Marketing at Leanplum, has spent a decade leading marketing for startups and mid-sized B2B SaaS companies in Silicon Valley, Asia Pacific, and EMEA. Over the years, Athena has worked with and advised major retailers and brands including Michael Kors, American Eagle, Tommy Hilfiger, Estee Lauder, SMCP, and Mattel.
Robert Collins
Robert Collins, Senior Customer Success Manager at Branch, works with brands to optimize their advertising campaigns, maximize their ROI, and delight customers with an amazing user experience. Prior to joining Branch, Robert helped companies strategize on their multi-channel marketing campaigns, developed mobile UX/UI curriculum for the next generation of UX designers, and provided insights into companies’ raw data through their business intelligence tools.