How CMOs Take Brand Experiences Beyond Mobile
LIVE: Wednesday, March 20, 2019 | 10 a.m. PT/1 p.m. ET
Somewhere along the way, “mobile-first” became canon, and many Chief Marketing Officer (CMOs) over indexed on it — focusing solely on mobile communications rather than leveraging it to proactively engage customers in the right context. In fact, according to recent Forrester research on the evolving role of the CMO, Mobile-first is not enough.* Mobile is not simply a channel, but a catalyst to transform customer experiences.
Tune into this webinar to learn how CMOs are moving beyond a mobile-first approach yet still harness mobile to drive connected and contextual customer experiences.
*CMOs: Define Your Role In Digital Transformation, Forrester Research, Inc. February 2019
Move beyond mobile-first marketing
Forrester analyst Thomas Husson — who has served as a Global Mobile Awards judge at Mobile World Congress since 2008 — is our featured guest in this groundbreaking webinar.
You’ll learn why mobile is inextricably the driving force for a connected customer experience. We’ll cover strategies to help marketers evaluate their mobile maturity in order to move beyond mobile-first and onto deeply contextual customer experiences.
- Challenges CMOs face transforming a brand and keeping it engaging
- Why mobile is paramount in driving customer experience
- What you need to do to win customers with mobile moments
Save a seat
Live: Wednesday, March 20, 2019
10 a.m. PT/1 p.m. ET