Winning App ❤️ (& 💸) With Emojis

Get the most comprehensive data ever released 
around how emojis impact push notification 
engagement, including:

- The psychology behind why people love emojis
- The most popular emojis used by each vertical
- The impact of emojis on push notification open rates
- Emoji engagement on Android vs. iOS

Don't wait a minute longer. Download the guide here.

  • NBCPeacock_word_black Created with Sketch.
  • qvc Created with Sketch.
  • Shape Copy Created with Sketch.
  • tinder-1 copy Created with Sketch.
  • zynga copy Created with Sketch.

Why This Matters

When it comes to push notifications, there hasn’t been much formal analysis on the effect of emojis. So we set out to understand how much emojis can improve push notification opens. It turns out, emojis do way more than that, helping apps win user love and increasing revenue.

Leanplum customers have seen

9.6x Created with Sketch.

More 
conversions

7x Created with Sketch.

Higher user
 retention

17 Created with Sketch.

Increase in revenue