Mobile Marketing Trends
Not Your Grandma’s Email
The Transformation of Email in a Mobile World
Increase mobile engagement 3x
In Q1 of 2018, the app economy was responsible for more than $18.4 billion. Email marketing enables brands to tap into this revenue by prompting mobile users to come back to the app. One of the chief benefits? Brands have a chance to monetize their users and app.
But email alone isn’t enough. To truly engage customers wherever they are — web, mobile, mobile web — you need a mobile marketing strategy that combines email with other communication channels.
This comprehensive report sources real-world data to help you grow email as a core part of your multi-channel campaigns. Some of the data-backed email takeaways you’ll get:
- Mobile engagement increases 3x when you send both emails and push notifications
- Emailing dormant users 1x per week may convince half of them to open your app
- Loyal users love frequent emails, but emailing less engaged users too often leads to unsubscribes