Black Friday 2017: The Mobile Report

Get the most comprehensive report on Black Friday mobile data ever released. In partnership with Branding Brand, a retail app platform, our new report reveals exclusive holiday shopping insights like these:

- 65% of shoppers turn to mobile over desktop when it comes to Black Friday purchases
- Shoppers use mobile for more than purchasing — 63% report skipping in-store lines and 58% compare prices
- Shoppers are way more likely to engage on Black Friday, opening push notifications 2.6x as often

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Top brands trust Leanplum

  • Grab
  • NBC
  • QVC
  • TED
  • Tinder
  • Zynga

Why This Matters

Black Friday 2017: The Mobile Report
Black Friday has always created a buzz — but it’s clear mobile’s impact during this kick-off to the holiday shopping season is rising. To find out how much and to what extent, we teamed up with Branding Brand to survey 1,000 holiday shoppers and analyze millions of mobile data points. The results: Actionable engagement strategies that will benefit your app not just on Black Friday but every day your customer goes shopping.

Leanplum customers have seen


Higher user

Increase in revenue