Millennials and Generation Z now represent two of the dominant generations using mobile dating apps. Watch Chip Smith, Sr. Engagement Manager at Tinder, Athena Koutsonikolas, former VP of Marketing and Robert Collins, Senior Customer Success Manager at Branch discuss how mobile dating apps need to evolve to engage and retain customers. In addition, they discuss how Tinder improved its engagement strategies resulting in a 1000% increase in reactivation and 300% within 7 days.
Watch the on-demand webinar today and learn how Tinder leveraged both Leanplum and Branch to meaningfully engage and grow their tech-savvy mobile users.