Mobile Strategy Library

Managing mobile engagement post-download is no easy feat. Yet, without a user retention plan, your acquisition dollars are wasted. Leanplum’s Customer Success team has years of experience helping top mobile brands drive conversions, lifetime value, and loyalty.

We’ve put together the top mobile strategies that will
 propel your app to success.

Content Type:
Content Topic:

Guides

60 Kick A$$ Mobile 
Marketing Strategies

60 Kick A$$ Mobile 
Marketing Strategies

If you build an app, will they come? Not necessarily — especially today, with so much competition for users' attention in the app store. From ASO to analytics, this SlideShare features best practices by some of the industry’s most-trusted names, including Amplitude, Appcues, AppTweak, and Leanplum.
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Emoji Push Notifications

Emoji Push Notifications

Chances are, you’re familiar with emojis. We send them every day in texts and use them in emails — but when it comes to push notifications, there hasn’t been much formal analysis on their effect. Can these little pictures really increase app engagement? In our latest Mobile Marketing Trends report, we set out to understand how much emojis can improve push notification opens. It turns out, emojis do way more than that, helping apps win user love and increasing revenue.
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11 Ways to Outfit 
Your Retail App

11 Ways to Outfit 
Your Retail App

Getting customers to interact with merchandise in-store could be as simple as dressing a mannequin. But what about getting them to shop on their phones? If you’ve got a mobile retail app that your customers don’t seem to interact with much, optimize your mobile communications with an arsenal of tools, including push notifications, personalization, A/B testing, and more!
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11 Ways to Broadcast 
Your Media App

11 Ways to Broadcast 
Your Media App

Your app’s purpose is to entertain its users. Your acquisition team 
is filling the funnel with downloads, but now it’s on you to optimize retention. Word on the street is that users convert to paying customers when they spend more time in an app. Keep them coming back, and eager to engage with your app, by adopting the use cases outlined 
in this essential guide, written specifically for music, news, entertainment, and social networking apps.
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11 Ways to Guide 
Your Travel App

11 Ways to Guide 
Your Travel App

Learn and adopt the must-have secrets to travel app marketing in this game-changing guide. The use cases we’ll explore together define the necessary steps to engage and retain users throughout their journey. Implementing and promoting retention from the earliest of stages during onboarding will translate directly into improved LTV and ROI.
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The 6-Minute 
Guide to Mobile A/B Testing

The 6-Minute 
Guide to Mobile A/B Testing

As a mobile product owner, you’re tasked with improving your app, reducing user friction, and increasing monetization — all with limited developer resources and time. From setting business goals to coordinating A/B testing, taking control of the mobile experience is key.
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The 6-Minute 
Guide to Mobile Marketing Automation

The 6-Minute 
Guide to Mobile Marketing Automation

As a mobile growth or customer relationship manager, you’re charged with optimizing your app’s retention and investment — no easy feat when only two out of 10 users are still on board after day one. To build a strong retention strategy and ROI, think message automation.
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The 6-Minute 
Guide to 
Mobile App Messaging

The 6-Minute 
Guide to 
Mobile App Messaging

As a mobile marketer, you’re always learning ways to drive engagement and engage your app audience with new and exciting content. But you face plenty of challenges, like staying on top of industry and competitor trends as well improving ROI to drive more impact for your business.
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The Must-Read Predictions Mobile Data Will Power in 2017

The Must-Read Predictions Mobile Data Will Power in 2017

You probably won’t think of a personal New Year’s resolution until after the ball drops, but your mobile app needs to be ready before the countdown. Take app marketing to the next level with insights from our latest mobile predictions. We teamed up with thought leaders Forrester, Tinder, and Wego.com to uncover these top trends for 2017.
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Retention, Revealed: The Need-to-Know Facts Behind App Retention & ROI

Retention, Revealed: The Need-to-Know Facts Behind App Retention & ROI

Let's face it: app retention is hard. Fortunately for you, we put together the leading report on mobile retention. Understand the benchmarks — what happens on day one vs. day 90, and everything in between. Then, learn the strategies you can implement to improve your retention and drive more app revenue. Click here to download today.
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The Push Notification Playbook for Travel Apps

The Push Notification Playbook for Travel Apps

Rideshares, hotels, airlines ... travel and transportation apps are an essential part of our mobile lives. To help these apps build stronger customer relationships, we put together the must-have push notification campaigns. Get the guide to learn how to re-engage users at the airport, increase bookings, and prompt loyalty throughout the customer journey.
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The Push Notification Playbook for Media Apps

The Push Notification Playbook for Media Apps

From news to music, social to sports, media apps have a special set of needs. In this guide, we break down the push notification campaigns that help media apps drive more engagement — and ROI. Get the solutions to impact app performance.
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The Push Notification Playbook for Retail Apps

The Push Notification Playbook for Retail Apps

Get the push notification campaigns every retail app needs to increase engagement. From reducing shopping cart abandonment to geo-location targeting, these push campaigns will serve as the backbone for your app success.
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Personalize or Bust: The Impact on App Engagement

Personalize or Bust: The Impact on App Engagement

In our second data science report, we look at over 1.5 billion push notifications to understand how personalization impacts app engagement. The results: personalized messages get up to 800 percent more opens. Learn the top personalization strategies to improve your push notifications and mobile app performance.
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Breaking Barriers to Push  Notification Engagement

Breaking Barriers to Push Notification Engagement

We analyzed 671MM push notifications and found that 63 percent of mobile marketers send at the wrong time. By crunching the numbers on push notification sends vs. opens, we lay out the solutions you need to maximize user engagement. If you only read one report on mobile app messaging, make it this.
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Forrester 2016 Mobile & App 
Marketing Trends

Forrester 2016 Mobile & App 
Marketing Trends

Top analyst Forrester released the definitive 2016 guide to mobile and app marketing trends. Learn about the divide between mobile web and native apps, the integrated strategies your brand needs to engage, and where the future is heading. The report usually costs $500 — but we share it with you for free.
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Secrets to Success: Mobile Push Notifications Made Easy

Secrets to Success: Mobile Push Notifications Made Easy

We partnered with industry analyst Aberdeen to deliver this data-backed guide on personalizing push notifications inside your mobile app. Get the latest stats on how app personalization improves mobile messaging — and how context drives conversions.
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The Definitive Guide to Mobile 
Lifecycle Marketing

The Definitive Guide to Mobile 
Lifecycle Marketing

This 56-page guide lays out our top 10 mobile app engagement strategies across the customer lifecycle. From onboarding and acquiring app permissions to reactivating dormant users and reaching that next conversion, we teach you how to boost app ROI in every step of the funnel.
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Forrester’s Vendor Landscape: Mobile Engagement Automation Solution

Forrester’s Vendor Landscape: Mobile Engagement Automation Solution

Top analyst Forrester published its guide to the vendor landscape. If you’re shopping around for a mobile engagement automation solution, see why they listed Leanplum as a top player, and get your toolkit for automation success. This guide is complimentary, but 
we won’t host it for long.
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Shopping in a Winter Mobile-Land

Shopping in a Winter Mobile-Land

Your mobile guide to the holiday season is one click away. We explain the best optimization solutions for retail, media, travel, fitness apps, and more by breaking down the top mobile moments in every smartphone owner’s life. Our use cases will help you improve app performance long after the snow melts.
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Case Studies

How Pixelberry Climbs to the Top 5 Free Apps & Increases Revenue by 14%

How Pixelberry Climbs to the Top 5 Free Apps & Increases Revenue by 14%

For many mobile apps, timing is everything. Pixelberry needed to perfect the timing of a promotional campaign, so it turned to Leanplum to A/B test that timing. By leveraging our optimization and analytics solutions, Pixelberry increased its overall revenues by an incredible 14 percent. How? Read on.
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How Wanelo Increases Product Saves 
to Personal Feeds by 27%

How Wanelo Increases Product Saves 
to Personal Feeds by 27%

Retail app Wanelo wanted to personalize its product feed 
to individual users. After harnessing Leanplum’s in-app personalization, A/B testing, and analytics features, Wanelo saw engagement jump to the highest in its app’s history — with product saves jumping by 27 percent.
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How Mixbook A/B Tested Push Notifications to Increase Mobile Purchase Conversions by 14%

How Mixbook A/B Tested Push Notifications to Increase Mobile Purchase Conversions by 14%

M-commerce app Mixbook combined two Leanplum staples: mobile app A/B testing and personalizing push notifications. As a result, Mixbook stopped shopping cart abandonment in its tracks and increased mobile purchase conversions by an astounding 14 percent. Read how they did it here.
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How Pixowl Used Optimal Time to 
Increase Revenue by 17%

How Pixowl Used Optimal Time to 
Increase Revenue by 17%

Pixowl wanted to improve the time it sent mobile push notifications, to grab the attention of users and encourage them to make in-app purchases. By using Leanplum’s Optimal Time algorithm, which analyzes individual user behaviors to automatically send push at the time users are most likely to open, Pixowl saw its revenue grow by 17 percent.
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How Last Minute Travel Increased Push Notification Opt-Ins by 182%

How Last Minute Travel Increased Push Notification Opt-Ins by 182%

Mobile travel app Last Minute Travel wanted to increase the number of users who opted into push notifications. It used Leanplum’s Soft Ask Push Permissions feature to suppress the default iOS prompt and instead display a request at a more optimal time. The campaign was overwhelmingly successful, with push notification opt-ins increasing by 182 percent!
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Webinars

Webinar: Emoji Push Notifications

Webinar: Emoji Push Notifications

😄 ❤️ 👀 Emojis. You likely sent one or more in a text today to get a fun point across. But can adding some emoji flair to your mobile push notifications make a difference in user engagement? Tune into the webinar to find out.
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Webinar: Mobile App Intelligence & the Data Revolution

Webinar: Mobile App Intelligence & the Data Revolution

Guest speaker James McCormick, principal analyst at Forrester, discusses how insights-driven brands effectively utilize data and analytics to optimize mobile engagement and what you can do to emulate these market winners.
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Webinar: Tune in to the State of Mobile 2016

Webinar: Tune in to the State of Mobile 2016

Top mobile brands Slice and Lumosity join Leanplum to discuss top mobile app challenges. Learn how to optimize user onboarding to improve lifelong retention, explore solutions that enable deeper personalization, and analyze strategies to triple mobile push notification opt-ins through proven new tactics.
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Webinar: Optimize User Conversion

Webinar: Optimize User Conversion

Leanplum CEO Momchil Kyurkchiev lends his expertise to a webinar focused on optimizing user conversions. During the session, he discusses best practices and two key ways to look 
at mobile app conversions: the initial onboarding funnel and shopping cart abandonment. For more, check out the rest of the online education series, 7 Steps to a Successful Mobile Launch.
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