Retention, Revealed: The Need-to-Know Facts Behind App Retention & ROI

In our most recent data science report, we analyzed over 200 apps, each with at least 100 first-time users, to better understand retention rates and how to prevent drop-off. We found that by day one, apps lose 77 percent of users and by day 90, retention dwindles to 1.89 percent. Now more than ever, it’s imperative to have a retention strategy to protect your acquisition investments.

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Uncover proven retention tactics, like:

  • Improving day 10 numbers can positively impact retention throughout the first month.
  • Implementing push notifications into your strategy can improve retention by 20 percent.
  • Personalizing push notification send times can result in retention rates 7x higher.
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