Personalize or Bust:
The Impact on App Engagement

In our second data science report, we look at over 1.5 billion push notifications to understand how personalization impacts app engagement. The results: personalized push notifications get up to 800 percent more opens. Download the report to get the mobile marketing automation solutions you need.

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Unveil never-before-released findings, like

  • Android has double the push notification open rates of iOS, but iOS users open push notifications seven times faster than Android users
  • Push notifications triggered by individual user behaviors produce nine times the open rate of blasts sent immediately
  • Push notifications with personalized content, such as a name or event parameter, see four times the open rate of generic messages
Data Science report 2_2

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