Personalize or Bust:
The Impact on App Engagement
In our second data science report, we look at over 1.5 billion push notifications to understand how personalization impacts app engagement. The results: personalized push notifications get up to 800 percent more opens. Download the report to get the mobile marketing automation solutions you need.
Unveil never-before-released findings, like
- Android has double the push notification open rates of iOS, but iOS users open push notifications seven times faster than Android users
- Push notifications triggered by individual user behaviors produce nine times the open rate of blasts sent immediately
- Push notifications with personalized content, such as a name or event parameter, see four times the open rate of generic messages