In-App Purchases Now:
Insights to Driving Mobile Revenue

Mobile Shopping Cart Abandonment

In-App Purchases | Leanplum

We know you live to monetize. That’s why we’re excited to announce our newest Mobile Marketing Trends report — because it’s all about money.

On average, 90 percent of mobile shopping carts are abandoned. In our ongoing challenge to help the world’s biggest brands rake in more revenue, we analyzed millions of mobile interactions to find out what drives users to make in-app purchases.

Let’s Go Mobile Shopping

In this report, you’ll learn winning strategies for sending promotional push notifications that:

  • Drive 9.6x as many users to make a purchase
  • Encourage users to spend 16% more money
  • Increase purchases by 2.7x (when sent at just 
the right time)

The Mobile Marketing Platform Engineered for Marketers

From multi-channel messaging to integrated analytics, Leanplum helps trailblazing mobile marketers continually improve mobile app engagement and ROI.


End-to-end Solution

Messaging, automation, app editing, personalization, A/B testing, and analytics

Unlimited Data

No cap or cost restrictions on capturing app user intelligence

Strategic Value

Dedicated Customer Success Team showing you the way


Top Brands Trust Leanplum