Mobile Marketing Trends
Winning App ❤️ (& 💸) With Emojis
Chances are, you’re familiar with emojis. We send them every day in texts and use them in emails — but when it comes to push notifications, there hasn’t been much formal analysis on their effect. Can these little pictures really increase app engagement?
In our latest Mobile Marketing Trends report, we set out to understand how much emojis can improve push notification opens. It turns out, emojis do way more than that, helping apps win user love and increasing revenue.
Get the Report
Emoji Data You Won’t Find Anywhere Else
Get the most comprehensive data ever released around how emojis impact push notification engagement including:
- The psychology behind why people love emojis
- Data on users interacting with push notification emojis
- The year-over-year increase of push notification emojis
- The most popular emojis used by each vertical
- The impact of emojis on push notification open rates
- Emoji engagement on Android vs. iOS
- How push notification emojis impact ratings and reviews
- Push notification emoji use cases, by real brands