The 6-Minute Guide to Mobile Marketing Automation
As a mobile growth or customer relationship manager, you’re charged with optimizing your app’s retention and investment — no easy feat when only two out of 10 users are still on board after day one. To build a strong retention strategy and ROI, think message automation.
- Gathering deep customer intelligence to engage and convert users
- Automating timely messages based on actual user behavior
- Coordinating personalized, multi-channel campaigns without over messaging
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