With Segment and Leanplum, marketers can create holistic campaigns and effectively target carefully curated Personas.
How Leanplum & Segment work together
The Leanplum / Segment partnership brings holistic customer profiling to mobile-optimized campaigns. Leanplum’s integrated messaging + AB Testing platform optimizes campaigns, in real-time, architected around uniquely crafted Personas built-in Segment’s master customer data store. The integration gives customers the ability to send data from key data sources — like Salesforce and Zendesk — to Leanplum for campaigns. See our destination page here.
Coming soon, we will be unveiling our new streaming API integration which will send campaign engagement data from Leanplum to Segment (link to our Source page to be published shortly!). This will create a persistent, real-time feedback loop, ensuring data is always up to date and reflective of derived actions.