With Adjust and Leanplum, marketers can create holistic campaigns and effectively target audiences by attribution data around paid install source.
How Leanplum and Adjust work together
Leanplum integrates with Adjust to provide customers with meaningful attribution data for advanced targeting across engagement and reactivation campaigns. Marketers gain real-time insight into user behavior and can easily identify the highest performing acquisition sources. By leveraging attribution data, marketers can A/B test different onboarding strategies and re-engage users post-install with personalized experiences tailored to their behavioral cohort. With Adjust and Leanplum, marketers can create holistic campaigns and effectively target audiences by utilizing attribution data from the install source.