With Adjust and Leanplum, marketers can create holistic campaigns and effectively target audiences by attribution data around paid install source.
How Leanplum & Adjust work together
Leanplum integrates with Adjust to provide customers with meaningful attribution data for advanced targeting across engagement and reactivation campaigns. Marketers gain real-time insight into user behavior and can easily identify the highest performing acquisition sources. By leveraging attribution data, marketers can A/B test different onboarding strategies and re-engage users post-install with personalized experiences tailored to their behavioral cohort. With Adjust and Leanplum, marketers can create holistic campaigns and effectively target audiences by utilizing attribution data from the install source.