User growth and user retention are two musts for a successful app: if one limps behind, revenue suffers. Here’s how today’s app teams chase mobile growth.
Location-based push messaging is here to stay. Currently, marketers can target mobile users based on their IP address location, GPS location, and more. Location-based marketing is still in its infancy, but the technology is developing quickly. There are already several location marketing use cases, and there are still more on the horizon. However, there’s a […]
Connecting with your customers is harder than it’s ever been. The modern world bombards us with messages, images, and content from hundreds of companies doing everything they can to grab your customer’s attention. So how do you stick out from the crowd? One powerful tool in your marketing arsenal is to make your target market […]
If you’re reading this post, it probably means that you are about to launch a new mobile app. Maybe it’s your first one? It could also mean that you have an awesome app idea and you’re wondering how much work you will need to put in, in order to succeed. But either way, we bet […]
Email spam filters are a blessing and a curse. If you’ve ever checked your spam folder — especially one associated with an email address that you haven’t used recently — then you definitely understand why spam filters are necessary. Email scams are plentiful, and it’s fortunate that email providers generally do a good job of […]
If you’re looking for the best practices for iOS push notifications, you’ve come to the right place. Master the art of push with tips from Leanplum’s CEO.