Speed up the app update process

Over 10% of users will fail to update the app three weeks after the update is available.

What

 

Despite automatic app updates, app developers tend to experience a long tail of laggards who don’t update to the latest and greatest version of your app. Prompt users to update the app with a contextual message that links to the App Store/Google Play.

 

Benefit

 

Increase retention.

 

A new app release is a great opportunity to message your users with the latest improvements and stay top-of-mind.

 

Reduce maintenance costs.

 

In addition, supporting older versions of your app can be time-consuming for your developers and can cause issues when analyzing user behavior.

 

 

Learn how to set up an app update announcement.

 

 

5 Push Notifications Strategies to Increase App Engagement

Read the blog post