Speed up the app update process
Despite automatic app updates, app developers tend to experience a long tail of laggards who don’t update to the latest and greatest version of your app. Prompt users to update the app with a contextual message that links to the App Store/Google Play.
A new app release is a great opportunity to message your users with the latest improvements and stay top-of-mind.
Reduce maintenance costs.
In addition, supporting older versions of your app can be time-consuming for your developers and can cause issues when analyzing user behavior.