Head of Product Marketing

San Francisco

About The Role

We’re looking for a proven leader to scale our product marketing discipline and optimize the go-to-market efforts.  

About You

You can quickly develop an understanding of our customers and market in order to help the company prioritize, focus and drive the right go-to-market efforts. You can craft crisp and differentiated messaging and positioning, influence pricing, and packaging, align launch marketing tactics and increase demand for the product. You will lead and oversee a team that partners with our sales organization to grow our customer base by creating and delivering marketing content and enablement programs.


  • Own and deliver compelling and differentiated messaging and drive the go-to-market strategy that positions Leanplum’s Mobile Engagement Platform as the leader in the space
  • Own product launches with collaboration from Content, Design, PR and Product teams
  • Own market intelligence, customer insights and win-loss reports to continually fine-tune competitive strategy
  • Create sales, partner and customer collateral including presentations, product leave behinds, case studies, demo content and more
  • Train and support the global sales team to articulate product positioning and advantages
  • Influence the mobile engagement narrative with press, media and top analysts and achieve excellent performance on analyst waves and magic quadrants
  • Contribute to pricing and packaging decisions to ensure Leanplum is properly monetizing its products/services and gleaning the most long-term value
  • Communicate customer requirements and provide input to product management on product roadmap and vision

Preferred Skills

  • 10+ years of enterprise software product marketing for high-tech companies. Bonus for marketing technology domain expertise
  • Strong analytical mindset with a passion for digging deeper and summarizing insights
  • Natural project & organization management skills with the ability to influence across functions and deliver flawless execution


  • Competitive Salaries
  • Health insurance
  • Flexible vacation
  • Peer bonuses
  • Paid gym membership
  • Delicious and healthy lunches
  • TGIF happy hours
  • Ping pong, darts, and foosball
  • Puppies galore

Ready to join Leanplum?

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